Enfleurage Switches Social Media Channels to Silent for 2022 to Support Customer Wellbeing
Social media channels for the exclusive aromatics vendor Enfleurage announced on January 1 that they were going silent. Enfleurage is adopting this contrarian approach to support the wellbeing of its customers — and align to its core values.
- New York, NY (1888PressRelease) January 02, 2022 - At a time of year when most companies are launching increasingly aggressive online marketing strategies, essential oils icon Enfleurage is going silent on social media. The company believes the move is in the best interest of its customers, the integrity of the brand, and post-pandemic resourcefulness.
The first reason why Enfleurage is switching to silent social media channels is the benefit of its customers and followers. With a high-end customer base that converges around the health and wellness niche, the company serves a market that is breaking away from excess screen time. Studies of social media use and screen time suggest the average internet user spends over two hours per day on various social media platforms. According to the evidence, this can negatively affect the physical, mental and social health of users. . While there is merit in spreading a positive message on social platforms, Enfleurage argues that a silent social channel in itself spreads that message best.
The second reason for this silent social media move is brand integrity. Enfleurage President Trygve Harris emphasizes that the brand focuses on joy, pleasure, fun and creativity. As she wrote in her blog post announcing the move, "There's still a lot of world out there."
The third reason for going silent on social media is pure post-pandemic resourcefulness. Like many businesses, Enfleurage is operating with a very lean team in the wake of recent world events. The company believes that core staff should be focused on delivering the very best service to its customers via its website at www.enfleurage.com.
In welcoming the new year, Enfleurage encouraged its followers to "stop and smell the roses" in its new year's blog post at https://enfleurage.com/blog/welcome-2022lets-try-something-new/. While the social channels will be silent apart from special announcements, the Enfleurage blog and newsletter will remain active.
With the landmark Enfleurage store in New York's West Village celebrating its 25th anniversary in 2022, and new developments in the Enfleurage Middle East division on the cards, the company is looking forward to an exceptional year — silent social media channels despite.
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