Endavo Media's OTT Video Services Platform Powers Karaoke Party on Demand's Roku Launch

DigiTrax's New Karaoke Channels on Roku Developed Using Endavo's Free and Paid Video Service Apps. End Quote

Atlanta, GA (1888PressRelease) December 12, 2012 - Endavo Media's OTT Video Services Platform was used by DigiTrax Entertainment to launch two new karaoke channels on Roku. Karaoke Party on Demand, a subscription channel, displays thousands of karaoke-style music titles and lyrics on televisions equipped with the Roku player.

The $4.99 monthly service features thousands of songs from genres such as country pop/rock, urban/R&B, holiday, standards, oldies, and religious music. Subscribers can browse for and locate the songs of their choice through the Roku user interface. For consumers interested in sampling the service, a separate Karaoke Party on Demand Free channel gives users free access to a limited number of titles to try out before subscribing.

"We're excited to showcase our Roku app development capabilities with the launch of the free and subscription-based Karaoke Party on Demand channels," said Paul D Hamm, Endavo Media's president and CEO. "Content delivery through an OTT video service like Roku is a good fit for DigiTrax's line of karaoke entertainment products."

"Endavo Media provided much more than just an app platform for our Karaoke Party on Demand channels," commented Joe Vangieri, President and CEO at DigiTrax Entertainment. "The team at Endavo supported not only our technical and operational requirements for our Roku video service, but also continues to share their deep knowledge of the overall OTT market to help us grow our business."

About Endavo Media
Endavo Media is an OTT Video Services Platform provider enabling quality delivery of enhanced video services for telecommunications companies and planet-wide syndication for content producers and broadcasters. Endavo's Platform as a Service (PaaS) solution provides acquisition, management, monetization and multi-screen distribution of digital media, including live and on-demand video, audio and pictures. Founded in 2004, Endavo works with multiple international technology development partners in the EMEA region. Endavo Media is a privately held company headquartered in Atlanta. The company has wholly owned subsidiaries in the United Arab Emirates and Bulgaria. For more information visit http://endavomedia.com.

Media Contact for Endavo
Paul D Hamm
877-843-7242 x801
paulh ( @ ) endavomedia dot com

About DigiTrax Entertainment, LLC
DigiTrax Entertainment is a global company dedicated to bringing the best interactive music services to market. We offer a multitude of business and consumer solutions for those who love music and want to experience more. Our main offerings include Karaoke Cloud, a consumer subscription karaoke platform, and its professional version, Karaoke Cloud Pro, geared toward the needs of the karaoke show host. We also offer PerformaTrack, an incredible new platform that lets singers and musicians learn and perform their favorite tracks, controlling how each instrument fits into the mix, based on a collection of specially-formatted eight-track stems and putting the power of the entire band into a single person's hands. For more information visit http://www.digitraxentertainment.com.

Media Contact for DigiTrax Entertainment, LLC
David Grimes
Marketing Manager
dgrimes ( @ ) digitraxmail dot com

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