Emmy and Golden Globe nominated actress, Sofia Vergara joins BeLive 2011

BeLive announces a Star Studded Gala with renowned celebrities, a luxurious Fashion Show by The Webster and a phenomenal Concert by Internationally Renowned and Latin Grammy Award Winning Sensation, FONSECA. End Quote

Miami, FL (1888PressRelease) October 24, 2011 - BeLive, event that raises much needed funds for 4 Colombian non-profit organizations, Give to Colombia, Fórmula Sonrisas, Genesis Foundation and ArtNexus Foundation and slated to happen on Thursday, November 17 at The Ritz-Carlton, South Beach, will be an evening to remember with well-respected and recognizable television personalities and renowned celebrities.

BeLive is thrilled to announce that Sofia Vergara will co-chair the 5th Anniversary along with this year's Chair, Style and Fashion Icon Lauren Santo Domingo. Sofia has been nominated to two Emmy and Golden Globe Awards for her role in the ABC Series "Modern Family," broadcasted in 81 countries around the world. This year she will also star in Warner Bros 3D sequel "Happy Feet 2," together with Robin Williams, Brad Pitt and Matt Damon, Columbia Picture's "The Smurfs," together with Hank Azaria, Neil Patrick Davis and Kate Perry, and New Line Cinema's "New Year's Eve," together with Halle Berry, Robert De Niro, Hillary Swank and Ashton Kutcher. Sofia is the new spokesperson for Diet Pepsi, CoverGirl, Comcast and State Farm and recently launched her clothing and accessories line, created exclusively for Kmart.

Also joining BeLive is Internationally renowned and Latin Grammy Award Winner Fonseca. He debuted in 2002 with his first self-titled album, Fonseca, which was a chart topper in Colombia. It included hits as "Magangue", "Confiésame" and "Noche de Carnaval." His second CD was released in 2005 under EMI Capitol titled "Corazón" and included hits such as "Te Mando Flores", "Hace Tiempo", "Lagartija Azul" and "Mercedes." Since then, he has become a phenomenon in Latin America, achieving double platinum sales in 2006. Fonseca won a Latin Grammy for his hit song "Te Mando Flores" in 2006 and an MTV Latin America Tongue award for his video "Como me Mira" in the same year. His distinctive style is a blend of vallenato and cumbia, two traditional and popular forms of Colombian music. On September 30, 2011 he officially launched his fourth album entitled "Ilusion."
BeLive will have the pleasure of counting with the presence of personalities such as Raul de Molina, Ilia Calderon, Rodner Figueroa, Jorge Bernal, Vanessa Hauc, Kika Rocha, Catherine Siachoque and Miguel Varoni. In addition, making a special appearance this year will be Felix Sabates and Chip Ganassi, Owners of Earnhardt Ganassi Racing Team (EGR), Food Network's, Simply Delicoso Star Ingrid Hoffman and Fashion and Style Icon Lauren Santo Domingo. Furthermore, BeLive welcomes NASCAR drivers Jimmie Johnson, Jeff Gordon, Brian Vickers and Danica Patrick to the event, as BeLive will kick-off the Ford Championship Week, culminating with a heart-pounding race on Sunday at Homestead-Miami Speedway.

In addition to this long list of celebrities, the evening will be filled with fashion surprises. Lauren Santo Domingo, Contributing Editor for Vogue, Co-Founder and Creative Director for Moda Operandi, will be spearheading both the Mochila Wayuu Project and the sensational Fashion Show, produced by The Webster. The Mochila Wayuu Project will once again take 40 hand-woven Mochilas, created by the Wayuu community in Guajira, and they will be reworked by some of the world's most prominent fashion designers, including Yves Saint Laurent, Givenchy, Christian Dior, Christian Louboutin, Herve Leger, Helmut Lang, Adolfo Dominguez, Theskeyns Theory, and many more. The Fashion Show, will showcase a spectacular surprise collection on the runway. The Webster, a 20,000 sq.ft. multi-brand fashion boutique, is an international fashion mecca for the very best in luxury retail & service carrying men's, women's RTW, sportswear & luxury accessories including shoes, handbags, jewelry and vintage watches.

BeLive is also excited to welcome internationally celebrated and beloved Food Network Star, Ingrid Hoffmann. Ingrid will be creating sumptuous signature BeLive cocktails for the guests upon their arrival. Ingrid has become one of the most beloved U.S. television stars with her successful cooking and lifestyle show, Delicioso, through the Spanish-language network Telefutura/Univision, One Minute Delicioso, on Galavision, and Simply Delicioso on the Food Network and The Cooking Chanel.

BeLive would like to thank the following sponsors:
Acción Social, Air Capital Group LLC, Banco Santander, Bombardier Business Aircraft, Caracol, Chevrolet, Oswaldo y Mireya Cisneros, .Co, Deutsche Bank, Dialogue, DIAGEO, Eduardo Barco, Gerald and Carla Dumanoir, EGRFS, Familia Lopez- Plotkin, Goldman Sachs, Grupo Arfel, HSBC Private Banking, JGB Bank, Kimberly Clark, Merrill Lynch, Mongibello, NASCAR Foundation, Target, Pepsi-Cola, RCN, Sanford and Sprint.

The 5th Anniversary of BeLive will take place on Thursday, November 17 at The Ritz-Carlton, South Beach. BeLive BeLive is joined by four important Colombian Non- Profit organizations, based in the U.S: Give to Colombia, Fórmula Sonrisas, Genesis Foundation and ArtNexus Foundation, who have joined forces to raise much needed funds and create awareness within the international community, of the dire social needs in Colombia. BeLive will have a spectacular concert, cocktails, sumptuous dinner, live entertainment, fun fashion show and much more. Individual Tickets are $500. For more information, please contact Ximena Acosta at ximena ( @ ) belivecolombia dot org or visit us at www dot belive dot co The Ritz-Carlton South Beach, 1 Lincoln Road, Miami Beach, FL dot 33139

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