EIRA Outerwear Launches for Fall '11 with Freeski Focus and Lower Environmental Impact
Exciting new Freeski outerwear brand Eira created by R.M.P. Athletic Locker.
- (1888PressRelease) August 06, 2010 - Mississauga, ON - EIRA, a fresh, new and dynamic Freeski outwear brand has been launched in Canada by R.M.P Athletic Locker Ltd, the creators of Ripzone and Powder Room. The Freeski inspired outerwear collection will be available at select retailers North America wide for Fall 2011.
Eira is for the evolving skier who is seeking a unique on-hill identity. The collection features the latest in fabric and insulation technologies while meeting the eco-conscious demands of today's snow sport enthusiast.
This outerwear program consists of three unique collections of jackets and pants designed to appeal to all levels of skiing ability. Each product category features distinct styling, fabric and colour direction offering a new perspective for the design conscious, active ski consumer.
Eira's exciting new collection will be available for preview November 2010. Eira product will also be available for viewing at the SIA, NSIA and other major Ski and Snowboard shows across North America
About Eira:
Our mission is to provide the Freeskier with a brand unique in its identity. This is accomplished through creative design, innovation and passion for quality driven technical outerwear. Eira speaks to the individual in terms of authenticity and passion for the sport and will continue to push the boundaries of style while fulfilling the desires of the evolving skier.
About R.M.P. Athletic Locker:
Based in Mississauga, Ontario, R.M.P. Athletic Locker Ltd is one of Canada's leading sports apparel and footwear companies. The company designs, manufactures, and distributes technical and lifestyle products under a range of brand names including Ripzone, Powder Room, Brooks, Teva, Umbro, Fila, and Eira
If you would like more information on EIRA please contact Pat Moran at 905-361-2390 or email Pat at pmoran ( @ ) rmpathletic dot com
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