Ecoxotic Kicks Off Its Kickstarter Vita Campaign - Indoor Gardening Done Water Wise
With limited resources in our world today, sustainability has become a top priority in our everyday lives. Vita is home décor that is living, breathing, growing and illustrates sustainable living. It's an ecosystem in its simplest form - plants and fish thriving together in a stylish, simple-to-maintain aquaponics system.
Vita will be available for pre-order on Kickstarter October 13, 2015.
- (1888PressRelease) October 12, 2015 - SAN DIEGO, CA - Ecoxotic, enabler of some of today's must stunning aquariums, is excited to announce the first product in its new line of living decor, Vita™, an innovative indoor urban garden that brings life to any space. Featuring an ultra-clear glass tank, innovative plant grow tray and optional one-touch LED lighting system, Vita™ makes it easier then ever for consumers to grow an indoor succulent houseplant from seed to adult while enjoying the tranquility of a fish.
"Vita is a simple, elegant way to add living decor to any room in your home or office. It truly brings happiness and an element of vibrancy to any space," says Dennis Fredricks, CEO of Ecoxotic. "We wanted a simple product you could grow and interact with and Vita™ provides just that - the fulfillment of growing a plant from seed to adult while interacting with your fish everyday. "
"It isn't just living art, it's more than that. Vita brings life into your home, it brings life into your work space," says John Ciotti Creative Designer for Ecoxotic. "It's not just a thing that you set on your counter, its something you interact with and something that causes interaction. Just adding that little glimpse of life to your space makes every other mundane task just that much better."
After several rounds of prototyping and testing, Ecoxotic has created a sleek and successful design crafted with the highest quality products. The aquarium is constructed of SuperBrite™ glass providing stunning clarity and spectacular color rendition. A matching semi-transparent grow tray provides the perfect environment to grow plants from seeds to adult while simultaneously filtering the water for the Betta fish by using fish waste as a nutrient. This natural aquaponics cycle is extremely efficient and requires no electricity. The optional LED lighting system provides the correct spectrum for plant growth while also illuminating the Betta fish and aquascape. An additional color changing LED highlights the glass tank edges, all controlled with a single touch.
"Obviously the severe drought we are currently experiencing in California has brought a lot of awareness to our water situation, " says Eric Anderson, Founder and CEO of SeedCo. "We wanted to select a plant that anyone can grow successfully and later transfer it to a larger indoor gardening container or outdoors. After testing several types of plants, we chose a unique ornamental we grow locally - 'Joe' Pachypodium. It's versatile, drought resistant, sprouts quickly and only needs three things: water, light and nutrients. Vita delivers all three in a rewarding, beautiful piece of decor and is a stepping stone to indoor growing done water wise. It's a great product to bring awareness to hydroponics and aquaponics without the complexity."
"It's a well known fact that aquariums help reduce stress levels, can often lower blood pressure, calm the mind and help to alleviate anxiety. Combining an aquarium with an indoor houseplant provides the additional benefits of purifying the air and removing other harmful airborne pollutants, "says Eigenbrode. "Vita provides a two-in-one solution allowing you to grow your house plant while simultaneously creating a clean environment for your Betta fish with practically zero upkeep."
For two years Ecoxotic has been working on combining aquatics with indoor gardening in a simple, minimalistic way. Vita™ a project they're very excited about. However, "We wanted to test the indoor growing market first and ensure we had the design right and ensure we had the market demand," says Fredricks. Therefore, Ecoxotic has taken their idea to Kickstarter.com in an attempt to raise $25,000 in 45 days.
Vita™ will be available beginning tomorrow, October 13 on Kickstarter. If you'd like more information about Vita, please visit www.aquaticvita.com. For additional assets -including imagery, video, a Q&A with our Founder & CEO, and more-please email brittany ( @ ) ecoxotic dot com
Watch the Vita™ video on Vimeo: https://vimeo.com/140946086
View Images at: https://ecoxotic.egnyte.com/fl/xdiJvSQoWD
Contact: Brittany Nordio (brittany ( @ ) ecoxotic dot com)
Ecoxotic has set the industry standard in aquatic LED lighting. Their LED lights illuminate public aquarium exhibits, zoological displays, living plant walls and hobbyist aquarium tanks worldwide. With over 50 years combined experience in aquariums, aquaculture and hydroponics, their team has the technical skills, entrepreneurial savvy and experience to tackle the challenge of bring Vita™ to life.
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