eClerx Partners with Digital Analytics Association to Host First NYC Symposium

eClerx has partnered with the Digital Analytics Association (DAA) as a sponsor to bring together the best minds in digital analytics across the country. End Quote

New York, NY (1888PressRelease) April 24, 2012 - WHO:
eClerx is a strategic partner for Fortune 500 companies driving sales and marketing insight through data management and analytics.

WHAT:
The theme of the half-day event is "Data is the New Sexy." Scott McCartney, Principal of Sales and Marketing Services at eClerx, will be the emcee for the event.

WHEN:
April 23, 2012 at 12 PM

WHERE:
This first annual DAA NYC Symposium will be held at the CUNY Graduate Center (365 Fifth Avenue on 34th street and Fifth Avenue.)

Registration link: http://www.digitalanalyticsassociation.org/?page=ny2012_symposium

DETAILS:
The half-day seminar will showcase how data is becoming the critical focus of almost every angle of every industry: venture capital, private equity and the companies they invest in, careers, customer insights, media enhancement and beyond, and how the NY environment is driving this growth.

The opening keynote will focus on "The Expanding Universe of Digital Analytics." Other presentations will include "The View From Silicon Alley," which will share a venture capitalist's analysis of what's next in big data; "Women in Analytics," which will discuss how rare it is to find women in the analytics field and how to grow their participation and "When 1 + 1 Doesn't Equal 2," where panelists will discuss how to bridge the gap between digital traffic and dollars.

Additionally, there will be five sessions on "The Next Generation of Data in Business: A Showcase of Emerging Companies and How They Creatively Use Data to Drive Success for Their Clients." The symposium will include presentations from:

• Sean O'Neal, President, Vizu Corporation
• Dax Hamman, Chief Revenue Officer, Chango
• Dennis Mortensen, CEO and Founder, Visual Revenue
• Manish Goel, CEO, TrustSphere
• Eric Wheeler, CEO, 33Across
• Debs Balme, Associate Director, OgilvyOne Worldwide
• Blandon Casenave, VP of Digital Media, NBC Universal
• Shari Cleary, VP of Strategic Insights & Research, Viacom Entertainment Group, Viacom Media Networks
• Greg Coleman, President, Criteo
• David Coletti, VP of Digital Media Research & Analytics, ESPN
• Stephanie Fried, VP of Research Insights and Analytics, VEVO
• Rhoda Ingberman, Director of Analytics and Customer Insights, The Economist Group

About eClerx:
eClerx is the leading knowledge process outsourcing company providing middle and back office operational support, data management and analytics solutions to sales and marketing organizations. With the industry's largest offshore third party web analytics team, eClerx is focused on the burgeoning digital marketing universe, servicing Fortune 500 and Internet Retailer 500 scale companies. Incorporated in 2000, eClerx provides its clients with expertise in consulting, rigorous process workflows, automation and improvement to help reduce costs and correct long-standing process inefficiencies. With corporate offices in New York, London, Silicon Valley, Austin, Chicago, Dublin, Singapore and Dalian (China), eClerx employs over 4,500 professionals across five delivery centers worldwide.

About The Digital Analytics Association (DAA):
The DAA is a not-for-profit, volunteer-powered association that helps members like Adobe, Expedia, SAS and Yahoo! become more valuable through education, community, research and advocacy. The DAA was founded as the Web Analytics Association in 2004. The organization has more than 2000 members worldwide, representing forty countries and a broad spectrum of expertise. For more information about the DAA, or to become a member, visit the DAA website at: www.digitalanalyticsassociation.org.

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