Echo Launches "Real-time as a Service" StreamServer and App Store to Help Media Companies, Brands and Startups Own and Monetize Social Data

NBC, Reuters, Sports Illustrated and Interscope Records among Customers Touting New StreamServer based Products at Public Unveiling. End Quote

(1888PressRelease) February 11, 2011 - SAN FRANCISCO, Calif. - Echo (www.aboutecho.com) today launched StreamServer, a new cloud platform that gives media companies, brands and startups the power to aggregate and control content and activity from their site, social networks, applications and more into one real-time database. Echo unveiled the new platform this morning before a large audience at the San Francisco Museum of Modern Art alongside NBC, Reuters, Sports Illustrated, Interscope Records, and other customers already working with the new service.

Like never before, the Internet is awash with activity information. Those that have determined how to capture this data and create highly relevant social experiences have prospered. They are now household brand names.

In response, many have tried to integrate simple Facebook, Twitter and other social media point solutions into their sites -- but point solutions are not enough. Without a strategic and broad response these sites have lost the conversation, traffic and revenue to social networks. The StreamServer platform offers on-demand, real-time infrastructure that can be quickly turned on, scaled and deployed without the risk, cost, or time delays of building such systems from scratch. The company calls it 'Real-time as a Service.'

"The social engagement opportunity on Twitter and Facebook and other mainstream networking channels is hot," said Echo CEO Khris Loux. "But why take users away from your site in order to engage them? With Echo, media companies, brands and startups can harness the power of the real-time web to control, monetize and analyze their activity data to create rewarding and social experiences for their users."

Given the power but elusive nature of social media, today's brands want:
- Control of the user experience
- Control of the branding on their site
- Ability to mix social streams with their own data sets
- Ownership of the revenue flow from their content
- Access to Twitter scale real-time infrastructure for their own data

However, brands are encountering challenges due to:
- Legacy CMS/CRM systems that can't scale to real-time social scope
- Sites becoming second-class citizens on the social web
- Monetization moving on to social networks

Echo StreamServer resolves these issues by delivering:
- The world's first, Real-time as a Service offering to enable scalable real-time applications
- Open source Rich User Interface components for quickly creating real-time experiences on a page
- Public access to the Echo Developer Forum for customers to share best practices
- A new App store for customers to discover real-time apps

"TV viewing is evolving into an interactive, multi-screen experience, where fans are watching, tweeting, chatting and blogging live," said Jesse Redniss, vice president, digital, USA Network. "USA Network has led the charge in shifting fans from passive to active brand ambassadors. In order to continue leading the way in our industry, it's crucial that we utilize the most advanced and innovative technologies. With Echo, we are able to build a unique experience that has contributed to our online community growth and provided a new platform for the fan voice in a very tangible way."

Echo StreamServer comes with an app store to help customers find and adopt innovations from Echo's developer ecosystem, which includes Media Gallery from RealTidBits, authentication from Janrain, analytics from Clicky, loyalty and rewards from Badgeville, data services from Arktan, reputation by Klout, email subscription, notification by Branchtext, and more.

Echo's unveiling of StreamServer at the San Francisco Museum of Modern Art was broadcast live and saved for future viewing at: http://aboutecho.com/e2/. Tweet the live stream at www.aboutecho.com/e2. The #tag for today is #e2.

About Echo
Since 2009 Echo has helped some of the largest media brands in the world turn their static web pages into vibrant and curated social communities-including AMC, Discovery, NBCU, Reuters, Sports Illustrated, Interscope Records, Washington Post, Discovery and Time. For more: www.aboutecho.com.

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