East Coast Appliance's New Logo Includes "Never Pay Too Much!"

East Coast Appliance & Electronics announces the new logo, "Never Pay Too Much!" Vowing to offer products at the lowest prices possible on an everyday basis. End Quote

Virginia Beach-Norfolk-Newport News, VA-NC (1888PressRelease) April 26, 2013 - East Coast Appliance & Electronics (ECA) is pleased to announce the inclusion of the description of one of its primary philosophies in its new logo, "Never Pay Too Much!" The tag line describes East Coast Appliance & Electronics' mission, which has been in place since the company's founding in 1988, to offer products to its customers at the lowest prices possible on an everyday basis.

After starting in 1988 with a smaller store concept, East Coast Appliance & Electronics opened their 40,000 square foot superstore in 2005 on Laskin Road in Virginia Beach, Va. The new superstore was quickly embraced by the local community and Rob Nicholson, president and owner of East Coast Appliance & Electronics, made the decision to begin closing the smaller store versions and shift over to a business model with superstores as the centerpiece.

The company subsequently opened superstores in Chesapeake in 2006 and in Newport News in 2007. Each superstore is stocked with an incredible inventory of appliances and electronics from the best of the major brands with guarantees that customers will get the best prices on their purchases every day. Being locally owned and operated also means that customers of East Coast Appliance & Electronics get great customer service from a team that treats them like family.

The "Never Pay Too Much!" tag line and East Coast Appliance & Electronics' ability to "…guarantee the best price always" are supported by the company's buying power in terms of appliances and electronics, which is leveraged further by its membership in the Nationwide Marketing Group. With over 3000 members operating over 10,000 storefronts selling appliances, furniture, electronics and more, Nationwide represents combined purchasing power of over 12 billion dollars. The combined buying power of East Coast Appliance & Electronics and Nationwide puts them in a position to negotiate savings on prices, rebates and purchasing terms that can be passed on to East Coast's customers.

Rob Nicholson, president and owner of East Coast Appliance & Electronics said, "Our guaranteed low prices, huge inventory of name brands and commitment to 100% satisfaction for our customers separates us from our competition." He added, "We want our logo to communicate that commitment to our customers."

East Coast Appliance & Electronics is the largest appliance and electronics dealer in the state of Virginia, offering a vast array of household names and major brands across all types of appliances and electronics.

East Coast Appliance & Electronics offers guaranteed low prices at all its locations with superstores in Virginia Beach, Chesapeake, and Newport News. The company also has a separate Builders Direct and a parts and supply store in Virginia Beach. For more information, visit http://eastcoastappliance.com/index.html

Press release distributed by Gervais Group. See original press release at https://www.gervaisgroupllc.com/newsroom.html

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