Eaden Sleepwear Announces Innovative New Product For Breast Cancer Surgery Patients
Innovative product designed specifically for women who have had a mastectomy.
- (1888PressRelease) December 15, 2010 - The Secret is out!
Melbourne based sleepwear label Eaden (http://www.eadensleepwear.com.au ) has launched a new garment designed to assist women rebuilding their lives after breast cancer. The new Secret Support top and its innovative design is aimed at making life easier for women who have undergone a mastectomy. The Gardenia Top features a discreet pocket in which a prosthesis can be placed and also features a shelf bra inside to provide extra support.
Eaden Founder, Wendy Eade says the latest addition to the Eaden range is in response to feedback from customers and her involvement in support groups at Peter McCallum Cancer Institute's "Look Good, Feel Better" program.
"The program is designed to help restore self confidence and dignity to women during a very tough time in their lives," she said. Wendy says this is the whole idea of the program. Patients might be struggling but if they can be pampered they can feel much brighter.
"People told me that once they had surgery it was important for their recovery and self esteem to look good and retain their femininity," she said.
Wendy launched Eaden Sleepwear a year ago when she was suffering night sweats associated with menopause. Struggling to get a good night's sleep she researched fabrics that would provide relief. She came upon Dri-Release with Freshguard. Not only did she find some personal relief, the garments found a willing audience.
"Eaden was designed for women suffering menopause, but soon I was getting feedback from pregnant women who were experiencing night sweats as well as those experiencing the same side effect as a result of treatment for cancer and depression," she says.
For more information on Eaden Sleepwear and this innovative new product contact: wendy.eade ( @ ) eaden dot com.au or phone + 61 3 9571 4407.
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