Durbin Dollars, Merchants and their Money: The Advent of the $10 minimum credit-card purchase

Thirty days from today, on Oct. 1, all the rules change for payments processing. At OMEGA, Durbin Dollars revert back to merchants and Main Street. End Quote

Cincinnati, OH-KY-IN (1888PressRelease) September 02, 2011 - On Oct. 1, all the rules change in payments processing, courtesy of the Durbin Amendment to the financial reform overhaul package.

But who benefits? Ask OMEGA, newest alumnus of the Inc. 500|5000 class of 2011.

Basically, there's a scramble for the money in the electronic payments processing business. And just like every other business opportunity that portends a pot 'o gold at the end of the rainbow, every leprechaun and his brother are looking to make a fortune.

At issue: the Durbin Amendment to the Dodd-Frank financial overhaul package set to take effect Oct. 1, and the associated, so-called "Durbin Dollars."

The ultimate beneficiary, in the eyes of OMEGA Processing, are merchants and business owners keen enough to seize the opportunity to realize savings.

"There are provisions within the Durbin Amendment that will lead to significantly lower costs for customers of OMEGA Processing," said Scott Anderson, CEO of the national payments powerhouse (www.omegap.com), named earlier this week to the prestigious 2011 Inc. 500|5000 List.

"And we intend to pass those lower costs onto our customers," Anderson said.

A few highlights indicate that merchants will be allowed to:
- Impose a $10 minimum on credit-card transactions;
- Provide discounts at the register to customers paying with cash or debit cards.

"If you are contacted by a merchant services company promising Durbin Dollars that sound too good to be true, they most likely are exactly that," said Mark Frankovic, senior vice president of sales at OMEGA.

OMEGA representatives are anxious to discuss opportunities with Durbin Dollars at (866) 888-9724, or by contacting Messrs. Anderson (scotta ( @ ) omegap dot com) or Frankovic (mark.frankovic ( @ ) omegap dot com).

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