Dur Hospitality launches its unique Ramadan-dedicated brand, 'AMASY.' Ensuring an authentic and safe get-together experience

Dur Hospitality announced that it has launched 'AMASY,' a brand exclusively dedicated to celebrating the holy month of Ramadan. The concept will be carried out across a group of restaurants within Dur Hospitality's hotel network that will be hosting daily Iftar and Suhoor meals during the holy month with a fresh and unique Ramadan ambiance and heightened safety measures. End Quote

(1888PressRelease) April 14, 2021 - Dur Hospitality announced that it has launched 'AMASY,' a brand exclusively dedicated to celebrating the holy month of Ramadan. The concept will be carried out across a group of restaurants within Dur Hospitality's hotel network that will be hosting daily Iftar and Suhoor meals during the holy month with a fresh and unique Ramadan ambiance and heightened safety measures.

Dur Hospitality's President of Hotel Operations, Mr. Hassan Ahdab, said: "The 'AMASY' brand brings a new concept for the holy month which we are proud to be introducing this year with several restaurants within our hotels participating in Riyadh, Jeddah, and Jubail. In crafting the new brand, we have been diligently preparing for a memorable Iftar and Suhoor experience for all guests with a set of diverse and delectable menus. At the same time, we have been committed to maintaining the genuine Ramadan spirit and ensuring the highest safety standards in line with the guidelines provided by the relevant authorities in the Kingdom."

Launching the 'AMASY' brand this year is even more significant, especially in light of the repercussions of the COVID-19 pandemic during Ramadan last year, which urged Dur Hospitality to design a particular program. This program provides a Ramadan setting where family and friends can get together while considering all safety precautions and replacing buffets with special menus and seated Iftar and Suhoor meals.

In parallel, Dur continues to pursue its Safe Stay program, which it had proactively launched at the onset of the pandemic, in line with the highest standards of precaution as per government guidelines and the industry's international best practices.

'AMASY' will open with the start of the holy month this year in three hotels within Dur Hospitality's network: Makarem Annakheel Village in Jeddah, Holiday Inn & Suites Al Jubail, and Marriott Riyadh Airport Hotel.

With AMASY, Dur infuses the Ramadan spirit into their hotel offerings, presenting guests the opportunity to relish valuable moments with family and friends, engulfed in a comforting, tranquil ambiance.

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