Dr. Ajay Phadke of Phadke Labs launches his own venture - Mind Your Mind (MYM)

A digital counselling platform for mental and emotional wellness. End Quote

(1888PressRelease) January 16, 2016 - Mumbai : Dr. Ajay Phadke of SRL-Phadke Labs announces the launch of Mind Your Mind (MYM), a digital counselling platform that provides access to verified experts in a simple, convenient and confidential manner. The platform, that addresses a wide range of emotional and psychological concerns, ranging from reducing distressing thoughts to increasing work performance, can be easily accessed through the website - www.mindyourmind.in . The experts on the platform include psychologists, life coaches, sexologists, counsellors, social workers, speech and occupational therapists, marriage and family therapists, and psychiatrists with different areas of expertise. The experts use various modes of digital communication for interaction based on the users' preference. MYM is not an emergency or suicide helpline. It is a platform to help people lead a positive life by ensuring mental and emotional well-being.

Mind Your Mind (MYM) lets the users begin by asking the first question regarding the issue or problem free of cost. Based on the response given by an expert, the user can then book an appointment with the expert and interact with them via text chat, phone chat or video chat. The cost of subsequent questions or the counselling session varies depending on the expert selected by the user. The complete profile, qualifications, specialisation and charges of each expert are clearly mentioned on the platform in order to ensure transparency. The exchange of content/data between the experts and users is completely confidential, and is not stored in any form by MYM.

Commenting on the launch of MYM, Dr. Ajay Phadke, Founder and Chief Executive Officer said, "All of us go through situations in life that affect our mental and emotional health and disturb our peace of mind. It could be a particular event or a hectic lifestyle that could interfere with our psychological well-being. The aim of this venture is to help people deal with such issues and lead a positive lifestyle. We want to eliminate the misconceptions and stigmas around seeking professional counselling for addressing mental/emotional concerns. You don't need to be clinically ill to consult an expert; even day-to-day challenges can be addressed through counselling. We believe technology can play a huge role in providing access to quality healthcare in a secured and comfortable way and overall contribute to mental wellness of the society."

Mind Your Mind has been co-founded by Dr. Alvin Alva and he is also the Chief Operating Officer of the venture. Commenting on the need of a platform like MYM, he said, "India as a country has been grappling with issues like access to quality healthcare. These issues get further heightened when it comes to mental health, due to incorrect notions and lack of awareness. 1 in 4 people suffer from some kind of psychological concern at least once in their life. These concerns if ignored at early stages can become serious long term problems. Hence, a platform like MYM becomes essential to provide them with a secured environment, devoid of any societal intervention."

About Mind Your Mind
Mind Your Mind (MYM) is the first digital wellness venture by Phadke Health Tech Pvt. Ltd, founded by Dr. Ajay Phadke of the SRL-Phadke labs and Dr. Alvin Alva. The platform addresses a wide range of emotional and psychological concerns, ranging from reducing distressing thoughts to increasing work performance, can be easily accessed through the website - www.mindyourmind.in The venture connects users to verified experts that include psychologists, life coaches, sexologists, counselors social workers, speech and occupational therapists, marriage and family therapists and psychiatrists with different areas of expertise. The guidance for this venture is provided by Prof. Kishore Phadke, a pioneer and first fellow of Rational Emotive Behaviour Therapy in India from the Albert Ellis Institute, New York.

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