dP Design Engaged by Lori Leigh Designs to Create Graphic Arts Elements for Jewelry Product Launch
dP Design Engaged by Lori Leigh Designs to Create Graphic Arts Elements for Jewelry Product Launch. Complete Branding Package to Be Customized to Support Summer 2011 Retail Launch of Upscale Line in International & USA Markets.
- Los Angeles-Long Beach, CA (1888PressRelease) January 23, 2011 - Lori Leigh Designs founder and President Lori Torline, announced today that her Company has appointed dP Design, a Cincinnati, OH based graphic design and brand support studio to create graphic concepts for the Summer-2011 launch of her line of jewelry accessory organization products.
"Creating the product concept is the easy part", said Ms. Torline. "It is the creative elements that retailers and customers see on store shelves that are crucial in pushing products to commercial sales success. Diana Puppin at dP Design has a creative record that gives us added confidence that stores and their clients will grasp, understand, appreciate and purchase the multi-functional jewelry products we are creating".
"Lori Leigh Designs, and their consulting partner Duquesa Marketing, brought us a really unique product that every female consumer of jewelry will want and appreciate," said Ms. Puppin. "The support graphics for sales collateral, branding and packaging will need to convey the really advanced multi-use features and benefits of the lines pieces".
The complete line of upscale Lori Leigh Designs jewelry organizers and travel products will be introduced to retailers and international distributors at trade shows this summer. Pricing, promotion and on-shelf dates will be announced shortly.
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