Doremus San Francisco Names Director Of Analytics

Doremus, BtoB magazine's "top agency" for 2010, has hired Jason Luis, 35, as Director of Analytics. He will oversee the the analytics functions for Doremus clients at its San Francisco, New York and London offices. End Quote

(1888PressRelease) August 11, 2010 - Doremus, BtoB magazine's "top agency" for 2010, has hired Jason Luis, 35, a strategic marketing professional, to head the agency's analytics and marketing operations department. It is a new role. Though based in San Francisco, Jason oversees analytics services for clients at Doremus New York and Doremus London as well. He is an experienced professional in the areas of direct response marketing, B2B social media, keyword search engines and CRM. His expertise advising clients on the effective use of marketing measurement tools has already led to several new business wins for the agency.

Prior to joining Doremus, Jason held a similar post at Black Bag Advertising where he built the analytics and marketing operations department. There, he developed CRM programs for Del Monte, Pacific Coast Feathers, and 24 Hour Fitness. He also acted as a consultant to develop online marketing plans that encompassed paid search, banner ads, email and social media.

While acting as Analytics Manager at McCann WorldGroup, Jason led a team for Microsoft's Consumer and Small Business Groups, and managed campaigns for Windows Vista and IE7. He held a similar position at MRM Worldwide.

Garrett Lawrence, Managing Director of Doremus San Francisco, said, "Through strong metrics and analytics practices, we are better able to build campaigns that deliver true ROI to achieve specific goals and demonstrate the tangible business value relative to communications investments. Jason brings just the level of expertise we need to accomplish this."

Doremus San Francisco is part of the Doremus global network of specialist business communications agencies. With offices in New York, San Francisco, London, Frankfurt and Hong Kong, it specializes in business communications, helping companies align their communications with their business objectives. It does this by leveraging a unique understanding of the complexity of their industries and audiences, and translating that into compelling business-building solutions. Doremus is part of the Omnicom Group Inc. (NYSE:OMC), a leading global advertising, marketing and corporate communications company. Join Doremus on Twitter at www.twitter.com/doremus.

Doremus is a part of the Omnicom Group Inc. (NYSE: OMC). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

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