Doremus San Francisco Ignites Imagination - Creates "A Day Made Of Glass" for Corning Incorporated
Innovative film becomes YouTube hit. Offers new perception of glass technologies and a new appreciation for Corning's capabilities.
- (1888PressRelease) February 25, 2011 - Doremus San Francisco, BtoB magazine's "top agency," has created an imaginative short film for Corning Incorporated, the world leader in specialty glass and ceramics. The piece demonstrates an incredible array of technological possibilities for glass use, both now and into the near future.
"A Day Made Of Glass" is currently running on Corning's website and has received over 2 million hits on YouTube. It showcases Corning's vision of a world in which highly engineered glass plays an increasingly vital role. From home to car to work and beyond, the film follows a family -- Mom, Dad, two daughters and even Grandma -- as they move through their day made smarter and easier thanks to the glass innovations created by Corning.
Corning Incorporated is a 160-year-old glassmaker that remains at the forefront of innovation by creating paths to bring new ideas forward. "A Day Made Of Glass" is targeted to Corning's key stakeholders -- investors, existing customers, prospective customers, and employees.
Whether it be high-strength, durable (damage/heat resistant), thin, flexible, formable, photovoltaic, IC (semi-conductor), solid state lighting, or fiber optic glass, the film uses computer generated imagery (CGI) to show each glass treatment as part of a futuristic device (that may soon be available).
John Mannion, Doremus director of client relations said, "Corning has been around a Century and a half, yet they're still forging new paths in glass innovation. This film is designed to send viewers away with a new appreciation for glass, for Corning, and an excitement about the products and breaththroughs that are shaping our daily lives."
Dan Collins, division vice president of Corning Corporate Communications said, "The future is now, and Corning is committed to being part of that future with innovations in glass that make all of our lives easier and more elegant. 'A Day Made Of Glass' depicts that message very nicely. Feedback from investors, internal audiences and the public-at-large has been extremely positive."
Credits
Creative Director: Michael Litchfield
Filmmaker: Dave Mackie
Camera: Norman Bonney
Executive Producer: Todd Lindo
Production House: Rough House
Effects: 3D
CGI: Westernized
About Corning Incorporated
Corning Incorporated is the world leader in specialty glass and ceramics. Drawing on more than 150 years of materials science and process engineering knowledge, Corning creates and makes keystone components that enable high-technology systems for consumer electronics, mobile emissions control, telecommunications and life sciences. Our products include glass substrates for LCD televisions, computer monitors and laptops; ceramic substrates and filters for mobile emission control systems; optical fiber, cable, hardware & equipment for telecommunications networks; optical biosensors for drug discovery; and other advanced optics and specialty glass solutions for a number of industries including semiconductor, aerospace, defense, astronomy and metrology.
About Doremus
Doremus is a specialist in a world of generalists. With offices in New York, San Francisco, London, Frankfurt and Hong Kong, it specializes in business communications, helping companies align their communications with their business objectives. It does this by leveraging a unique understanding of the complexity of their industries and audiences and translating that into compelling business-building solutions. Doremus is part of the Omnicom Group Inc., a leading global advertising, marketing and corporate communications company.
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