Doremus Launches New Ad Campaign for Sage
"Sage Today" Complements Brand Evolution.
- (1888PressRelease) May 23, 2012 - Sage, a leading global supplier of business management software and services for small and midsized businesses, has launched a new advertising campaign as part of its Brand Evolution initiative. The campaign, featuring TV, print, online, mobile and network radio properties, is from Doremus, the business communications specialist.
The campaign, called "Sage Today," introduces Sage One, designed for business start-ups; Sage 50 Accounting, a U.S. edition (formerly called Sage Peachtree) geared toward small business principals; and Sage ERP X3, for senior decision makers in mid-sized businesses. Both Sage 50 Accounting and Sage ERP X3 will be targeted to accounting professionals.
Expanding into June and July, the "Sage Today" integrated campaign focuses on the many ways Sage brings value to business owners through software and services - helping them build their businesses and realize their ambitions.
Dennis Frahmann, EVP Marketing, Sage North America, said, "The new Sage Today campaign is a key element of the Sage brand evolution in North America. As we move from a house of brands to a single branded house, SMBs can count on Sage for products, services and advice to help them drive efficiency, productivity and smarter decisions. Our campaigns reflect how Sage connects with SMBs to be a partner in their success."
Joe McCormack, Executive Creative Director, Doremus San Francisco, said, "Sage is committed to providing the visibility business owners need to compete successfully. It was our pleasure to be charged with creating an integrated campaign that captures the extraordinary experience that Sage provides to customers through its software and services.
Creative Credits
Executive Creative Director - Joe McCormack
Associate Creative Director/Senior Copywriter - Tom Lucente
Senior Art Director - Tony Landgraf
Broadcast Producer - Stacy Leigh Bailey
Print Production - Cara Wong
The new advertising campaign can be found at sagetoday.com. It is one part of the Sage brand evolution initiative in North America which also includes a new website for North American businesses (na.sage.com).
About Sage
Sage is a leading global supplier of business management software and services for small and midsized businesses. The Sage Group p.c, formed in 1981, was floated on the London Stock Exchange in 1989 and now employs more than 12,600 people and supports more than 6 million customers worldwide. For more information about Sage in North America, please visit the company website at www.na.sage.com or SageNorthAmerica.com. Follow Sage North America on Facebook, facebook.com/SageNorthAmerica and Twitter: twitter.com/SageNAmerica.
About Doremus
Doremus is a specialist in a world of generalists. With offices in every major business center: New York, San Francisco, London, Frankfurt and Hong Kong, it specializes in business communications, helping companies align their communications with their business objectives. It does this by leveraging a unique understanding of the complexity of their industries and audiences, and translating that into compelling business-building solutions. BtoB magazine, the leading publication in business communications, recognized Doremus with its prestigious "Top Midsize Agency" title for 2012 and 2010. Doremus is a part of Diversified Agency Services, a division of Omnicom Group Inc.
About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc., manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.
About Omnicom Group Inc.
Omnicom Group Inc. is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
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