Doremus/Financial Times Worldwide Survey Of Senior Executives Finds Small Companies Getting Back To Growth
Doremus, BtoB magazine's "top agency," and the Financial Times, announce the results of "Decision Dynamics," an online survey that identifies the economic outlook of global business over the next six months by surveying 500 senior executives across a wide range of industries. The survey has taken place annually since 2003.
- (1888PressRelease) February 25, 2011 - The key findings from the Doremus/Financial Times survey of 500 senior level executives from around the globe were significant.
They include:
The smallest companies participating in Decision Dynamics singled out "developing and marketing new products/services" as their biggest priority. "Cost cutting" and "improving market share" came in second for this group.
As company size increases, the focus on cost-cutting rises. 63% of the large companies listed cost-cutting as a goal compared to 42% of the smaller companies. Smaller companies were also less likely to cite "finding and keeping talent" as a goal.
Both large and small companies identified "developing new products and services," along with expanding into new markets" as priorities.
While results demonstrated a general spirit of optimism, six out of ten respondents still noted that "general market conditions" remains the number one challenge for them. This is consistent with their responses from the past two years.
Hope Picker, Director of Research for Doremus said, "While companies of all sizes are expressing a sense of cautious optimism, it is interesting to see that smaller companies are placing more emphasis on innovation, particularly as it relates to how they will recover from the recession and make strides forward."
Daniel Rothman, Director of Research in the Americas for the Financial Times said, "While respondents reported that market conditions remain the largest challenge to their businesses, the issue has declined in importance as executives turn their attention to other rising concerns, including industry pricing pressure, government regulation and the threat from new dynamic companies.
For further information about the study, please contact: Hope Picker, 212-366-3682.
About Doremus
Doremus is a specialist in a world of generalists. With offices in New York, San Francisco, London, Frankfurt and Hong Kong, it specializes in business communications, helping companies align their communications with their business objectives. It does this by leveraging a unique understanding of the complexity of their industries and audiences, and translating that into compelling business-building solutions. Doremus is part of the Omnicom Group Inc.
About Financial Times
The Financial Times, one of the world's leading business news organizations, is recognised internationally for its authority, integrity and accuracy. Providing essential news, comment, data and analysis for the global business community, the FT has a combined paid print and digital circulation of 597,015 (Deloitte assured, 2 October 2010 to 4 January 2011) and a combined print and online average daily readership of 1.9 million people worldwide (PwC assured, May 2010). FT.com has over 3.2 million registered users and 206,892 paying digital subscribers. The newspaper, printed at 23 print sites across the globe, has a daily circulation of 383,067 (ABC figures January 2011).
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