Doremus Film for Corning Shareholders Gets "Best In Category" at B2 Awards
A film which Doremus San Francisco crated for Corning Incorporated's shareholders meeting called "A Day Made Of Glass" has won "Best In Category" at the Business Marketing Association's B2 Awards.
- (1888PressRelease) July 29, 2011 - A film which Doremus San Francisco created for Corning Incorporated's 2011 shareholders meeting called "A Day Made of Glass" has won "Best In Category" at the Business Marketing Association's B2 Awards.
The B2 Awards are an international business-to-business marketing communications contest that recognizes excellence among top agencies and corporate marketers.
The Corning film portrays a family in the not-too-distant future, incorporating a host of technological breakthroughs into their day, all made possible thanks to varieties of advanced glass applications enhancing their daily lives.
Three days after "A Day Made Of Glass" was first shown to Corning's shareholders, it was posted on YouTube. Within five weeks, it became the most watched corporate video of all time. It has now received over 14 million views. (See it at: http://www.youtube.com/watch?v=6Cf7IL_eZ38).
The site, Unruly Media, ranked it in the #1 position on its "Viral Videos Chart." 97% of viewers who ranked it gave it a "thumbs up."
"A Day Made Of Glass" won "Best of Category" at the BMA B2 Awards in Web & Video (for Video Production) at the BMA B2 Awards.
John Mannion, Director of Client Relations of Doremus San Francisco said, "Doremus leveraged true insights to create an emotionally engaging film that not only resonated with a global audience, but also communicated why Corning's glass technologies are so important for today's technologically advanced world. That the film became a viral success took us completely by surprise."
Details are at www.marketing.org/b2winners.
Doremus San Francisco is part of the Doremus global network which consistently takes "top agency" honors in BtoB magazine's annual competition.
Doremus (www.doremus.com) is a specialist in a world of generalists. With offices in New York, San Francisco, London, Frankfurt and Hong Kong, it specializes in business communications, helping companies align their communications with their business objectives. It does this by leveraging a unique understanding of the complexity of their industries and audiences, and translating that into compelling business-building solutions. Doremus is part of the Omnicom Group Inc. (NYSE:OMC), a leading global advertising, marketing and corporate communications company.
Doremus is a part of the Omnicom Group Inc. (NYSE: OMC). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
###
space
space
Satisfied Users & 
Approved Press Releases
Print
Email
Report Spam