Doremus Creates "Project Bridge" Education Video Showcasing Intel's Vision for the Classroom of Tomorrow
Video created by Doremus for Intel Education team looks into the future of K-12 education.
- (1888PressRelease) August 15, 2012 - When the Intel Education team asked Doremus San Francisco to create a video that offers a look into the future of K-12 education for the International Society for Technology in Education (ITSE) conference, the B2B agency was honored and excited.
The result was "Project Bridge," an inspiring demonstration of how Intel is connecting education with smarter technology to prepare students for successful futures in the 21st Century.
"Project Bridge" follows an eighth grade class as they use technology to collaborate with peers and industry experts to build a bridge model, from the initial design through the final structure testing. With an open and intelligent ecosystem enabled by Intel x86 architecture, the video shows how teachers are empowered to provide a more personalized, collaborative and secure learning environment. The video highlights the surface technologies, touch recognition capabilities and cloud applications that will enable this transformation.
Initial viewers of the film at the ITSE included school boards, administrators and educators attending the conference. As teachers and students head back to school, this peek into the future of education is available on YouTube at http://www.youtube.com/watch?v=BYMd-7Ng9Y8.
"We were honored when Intel approached us to create the 'Project Bridge' film," said Garrett Lawrence, Managing Director, Doremus San Francisco. "It was a privilege to demonstrate, in the context of a classroom, what is and will be possible with Intel innovation."
"With 'Project Bridge,'" said Michael Litchfield, Executive Creative Director, Doremus San Francisco, "we set out to tell a story that would be immediately familiar and portray a great sense of realism and emotion - something that anybody could connect with and be inspired by. Our hope is that it not be seen as too far off, but as achievable within the very near term."
Creative Credits:
Executive Creative Director: Michael Litchfield
Copywriter: Michael Litchfield
Producer: Melissa Harris
Director: Dave Mackie
Production House: Elastic Creative
Special Effects: Elastic Creative
About Doremus
Doremus is a specialist in a world of generalists. With offices in every major business center: New York, San Francisco, London, Frankfurt, Hong Kong and Beijing, it specializes in business communications, helping companies align their communications with their business objectives. It does this by leveraging a unique understanding of the complexity of their industries and audiences, and translating that into compelling business-building solutions. BtoB magazine, the leading publication in business communications, recognized Doremus with its prestigious "Top Midsize Agency" title for 2012 and 2010. Doremus is a part of Diversified Agency Services, a division of Omnicom Group, Inc.
About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc., manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which opearte through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.
About Omnicom Group Inc.
Omnicom Group Inc. is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
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