Don't Stop the Party: The New Miami Subs Grill Rolls Out the Happiest of Happy Hours

Don't Stop the Party: The New Miami Subs Grill Rolls Out the Happiest of Happy Hours; Seven Days a Week, 4-7 pm; Discounted pricing on appetizers and domestic beers. End Quote

Fort Lauderdale, FL (1888PressRelease) February 28, 2014 - Get happy at The New Miami Subs Grill, as Florida's largest regional franchise embraces the "Don't Stop the Party" credo of new equity partner Armando Christian Perez, aka Pitbull, with the recent rollout of an official Happy Hour from 4 to 7 p.m. seven days a week.

This is the first time in its more than 20-year history that Miami Subs has introduced Happy Hour, and it's much in part due to the vast new brand improvements taking shape at the franchise including modernized new interiors, the introduction of bars, beer, wine and Dom Perignon Champagne at select locations, along with game viewing flat screens televisions and music videos that play homage to Mr. 305 and the Miami music scene.

"We're looking for customers and fans to rethink Miami Subs as their new after work and anytime destination, seven days a week. By introducing a daily Happy Hour, we're encouraging fans to dine-in to kick off their dinner with fun and a great value," explains Vice President of Marketing Steven Klass. "These popular menu items make the perfect prelude to a satisfying dinner at The New Miami Subs Grill."

Weekly Happy Hour specials include savory appetizer choices such as Mozzarella Sticks, Jalapeño Bites, a pound of Miami Subs' award-winning French fries (precooked weight), Breaded Shrimp, Meatballs and Onion Rings for only $3.49 per appetizer. Guests can also opt for Loaded Fries, complete with chili, cheese, diced onions and jalapeños, for just $5.49.

At select Miami Subs locations that offer beer and wine, Happy Hour will feature $2 domestic bottled beers, including Bud Light, Budweiser, Coors Light or Miller Light. Guests can verify which locations offer beer and wine by visiting www.miamisubs.com. Be on the look for the addition of craft beers at select Miami Subs locations in the near future.

"Miami Subs is Miami. We are Pitbull. We are Mr. 305, we are the excitement of Miami lifestyle and we always were. Many people don't realize that today, you can walk into select Miami Subs and order beer, wine or a bottle of Dom Perignon champagne to enjoy with your favorite wings or menu items, just the way celebrities like Madonna and other greats once did." explains CEO Richard Chwatt. "We're bringing back the party to Miami Subs, starting with our new seven day Happy Hour and there's much more party soon to come," he adds.

With participating locations now offering breakfast and beer, wine and champagne-The New Miami Subs Grill continues to provide guests with a full range of quality dining options, made fresh to order.

ABOUT MIAMI SUBS
The New Miami Subs Grill, a South Florida company, has been serving great food for more than 20 years with the first true Miami Subs restaurant opening in 1988. The iconic fast casual franchise chain, beloved by fans worldwide, has grown to become Florida's largest regional sub and grill chain, featuring world-famous Philly cheesesteaks, wings, gyros and fresh Angus steak burgers. Delivery and breakfast are available in select locations. The New Miami Subs Grill currently has locations in Florida, South Carolina and Guyana, with new locations slated for Hawaii, Dallas, New Zealand and throughout the Middle East. With the announcement of new equity partner, international music sensation Armando Christian Perez, aka Pitbull, the South Florida staple is in growth mode and in the midst of aggressive expansion efforts, both domestically and abroad. For franchising and other information, visit www.miamisubs.com or follow ( @ ) MiamiSubs on Twitter and Facebook at www dot facebook dot com/miamisubsgrill dot

For more information on The New Miami Subs Grill, a full list of locations and menu, please visit www.miamisubs.com.

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