DMI Selected to Develop Mobile Apps for the International Student Identity Card Association

Global ISIC Office Redesigns Apps to Extend Reach, Increase Security and Replace Plastic Cards. End Quote

(1888PressRelease) May 27, 2016 - BETHESDA, Md. - DMI announced today that it has been selected by the International Student Identity Card Organisation (ISIC) global office to strategically redesign, develop and launch a new mobile platform consisting of updated mobile apps for iOS and Android and a new mobile website. The ISIC Association is the non-profit organisation behind the ISIC student ID card. The ISIC card is the only internationally accepted proof of student status and is used by over 5 million students globally to access 42,000 discounts around the world.

• Virtual global student ID card provides exclusive offers, opportunities - Once developed, the new apps and mobile website will represent ISIC's key mission to provide students with the right information at the right time. Students will gain preferential and discounted access to products, services and experiences relevant to all aspects of student life, from software licenses and cinema access to bookstores, public transport, cafés and eateries. Additionally, local businesses from around the world will be able to engage students through exclusive offers and incentives.

• Going green through mobile apps - To facilitate global green initiatives, the apps will eventually replace the plastic cards currently distributed to students.

• More secure for students - Identifying a student by linking their ISIC membership to their mobile device will increase security by avoiding card theft and loss.

• ISIC turns to the experts at DMI - Over the past year, DMI has delivered more than 250 mobile applications to enterprises from around the world with a focus on usability testing, quality assurance and an agile development process that will help ISIC to achieve a mobile-first approach to reach and engage its student community.

Magnus Jern, president of DMI International, said:
"As mobility continues to drive an unprecedented transformation of global online and offline connected commerce, no one on the planet is more tied to their mobile devices than students. Drawing from a wealth of experience working with a wide range of organisations to deliver on mobile strategies, our team is providing ISIC with unique insight and design elements to help better engage end users and build customer loyalty, as well as tap new revenue streams."

About DMI:
DMI, the world's first end-to-end mobility company, combines all the skills and services necessary to deliver mobile enterprise solutions. Built to reinvent business through mobility, DMI has expertise in mobile strategy, UX, web and app development, omni-channel commerce, brand and marketing, big data management and analytics, and secure mobile device, app and data management. The company's unique, integrated approach to mobility has resulted in dramatic growth as well as an expanding client base, which includes hundreds of Fortune 1000 commercial clients and all fifteen U.S. Federal Departments. Additional information is available at www.dminc.com and on LinkedIn, Twitter, Facebook, and Google+.

PR Contacts:
International
Abby McKenzie
t: +44 208 392 4099
abby.mckenzie ( @ ) axicom dot com

U.S.
Kim Dearborn
Nadel Phelan, Inc.
831-440-2407
kim ( @ ) nadelphelan dot com

Corporate
Alika Nagpaul
DMI
240-200-5852
anagpaul ( @ ) dminc dot com

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