DMI Collaborates with the International Student Identity Card Association to Launch Mobile App for Students

The ISIC Association Launches Global Apps to Deliver a Convenient, Personalised Mobile Experience for Students. End Quote

(1888PressRelease) October 07, 2016 - BETHESDA, Md. and AMSTERDAM - DMI and the International Student Identity Card Association (ISIC) announced today the launch of the new ISIC mobile app. Designed and developed by DMI, the updated iOS and Android apps simplify the identity verification process and offer personalised and localised discounts and offers from ISIC's partners that encompass over 25,000 global brands.

• Easy identity verification - The Pew Research Center reported in 2015 that 85 percent of millennials aged 18 to 29 own smart phones. To meet the need of this truly mobile-first generation, the ISIC Mobile ID app provides an easily accessible form of identification. The app will eventually replace the plastic cards currently distributed to students - reducing card loss and theft.
• Discount on demand - DMI developed a UX that delivers a searchable overview of the offers and discounts available around the globe, in both list and map views. Students can also create a personal list of favourites for easy future reference.
• Keeping students' data secure - Robust security features ensure student details remain protected and secure. DMI developed a two-step password authentication process linked to the student's email account, time-limited encrypted tokens and fingerprint authentication for newer mobile devices.

James Tjan, senior product manager, mobile at ISIC, said: "ISIC represents the global student community and, as such, we want to be an innovator and early adopter in facilitating the digital wallet for students. The student demographic is embracing new mobile technologies more enthusiastically than any other age group. Offering an ISIC Mobile ID will increase convenience for our student cardholders and enable a greater range of value-added services for them to enjoy. We want students to get involved. The ISIC global app is created for them, and their active involvement via user testing will drive the mobile roadmap going forward."

Magnus Jern, president of DMI International, said: "According to Bond Brand Loyalty, the average consumer is enrolled in 13.3 loyalty programs, enough cards to fill up most wallets. Therefore, the move towards a digital wallet is inevitable and we believe millennials are the driving force behind this. In partnership with the ISIC team, DMI took a fully user-centric approach to design, develop, test and launch the ISIC Mobile ID. The initial result is a product that enables ISIC to engage with its users on a personal level and build member loyalty, as well as helping partnering businesses to tap new revenue streams."

About DMI:
DMI, the world's first end-to-end mobility company, combines all the skills and services necessary to deliver mobile enterprise solutions. Built to reinvent business through mobility, DMI has expertise in mobile strategy, UX, web and app development, omni-channel commerce, brand and marketing, big data management and analytics, and secure mobile device, app and data management. Additional information is available at www.dminc.com and on LinkedIn, Twitter, Facebook, and Google+.

About ISIC:
ISIC Association is the non-profit organisation behind the International Student Identity Card (ISIC). First established in 1953, the ISIC card is now issued to students in over 130 countries to all bonafide students over the age of 12, regardless of their nationality, race, gender or religion. The ISIC card is the only internationally accepted proof of official student status and gives access worldwide to over 150,000 products, services or experiences in every stage and area of student life.

PR Contacts:
DMI
International
Laura Cahill
t: +44 208 392 4071
laura.cahill ( @ ) axicom dot com

US
Kim Dearborn
Nadel Phelan, Inc.
831-440-2407
kim ( @ ) nadelphelan dot com

Corporate
Alika Nagpaul
DMI
240-200-5852
anagpaul ( @ ) dminc dot com

ISIC
Philippa Elliott
ISIC Global Office
Email: communications ( @ ) isic dot org

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