DLF Pramerica Life Insurance Company Inks Strategic Service Alliance With Seeta Portfolio Management Ltd

Partnership offers access to over 100 nodes for servicing DPLI's customers in Uttar Pradesh. End Quote

(1888PressRelease) January 26, 2011 - DLF Pramerica Life Insurance Co. Ltd. (DPLI) today announced a strategic service partnership with Seeta Portfolio Management Ltd. ('Seeta'), a group company of the Lucknow-based financial services firm, the Seeta Group. This Service Agreement will allow DPLI to offer its portfolio of innovative life insurance products and services to a large base of customers in Uttar Pradesh, who can now be serviced through this arrangement with Seeta.

Seeta Group currently operates in 80 locations across North-Central, Eastern and North-Eastern India, with more than 160 service points and branches, and proposes to expand its service points to Mumbai, Kolkata, Bangalore and Hyderabad subsequently. Initially DPLI customers in mainly nine locations including Lucknow, Varanasi, Kanpur, Allahabad, Sultanpur, Gorakhpur, Patna, Shillong and Guwahati will benefit from this arrangement.

Talking about the service partnership, Mr. Kapil Mehta, Managing Director and CEO of DPLI said, "The signing of this service partnership agreement with Seeta will help us offer our customers better servicing of their insurance-related needs through Seeta's wide network of service points and branches in Uttar Pradesh, a region where we see immense potential for life insurance business. We are confident that good quality customer service combined with our portfolio of innovative and relevant protection-oriented products will help us build a strong and satisfied customer base in Uttar Pradesh."

Speaking on the occasion, Mr. Sanjeev Agarwal, Managing Director of Seeta Group said, "Seeta Group has a 20-year track record in financial services and a comprehensive understanding of the local customer and his needs. We can therefore provide a platform and the necessary infrastructure to DPLI to support its endeavor to provide good-quality service to its customers in Uttar Pradesh."

According to Mr. Davinder Singh, Senior Vice President - Products and Third Party Distribution, DPLI, "Our Company's focus is on 'life protection' which is really the fundamental purpose of life insurance. All our products are designed to cater to this specific need. At the same time, we are building strong distribution and servicing capabilities that are keenly directed towards providing enhanced customer service. Our alliance with Seeta is another step in this direction."

DLF Pramerica Life Insurance Co. is a joint venture between DLF Limited (DLF) a leading real estate development company in India, and Prudential International Insurance Holdings, Ltd. (PIIH), a fully-owned subsidiary of Prudential Financial, Inc. (PFI), a financial services leader headquartered in the U.S. The company commenced operations in India on September 01, 2008 and is currently present in 29 locations across Delhi NCR, Haryana, Punjab and Gujarat. It has a wide range of innovative insurance products in its portfolio, including pure protection, pension, child and unit-linked products. The Corporate Office is in Gurgaon, Haryana. For more information, please visit www.dlfpramericalife.com.

About DLF

DLF Limited (www.dlf.in) is one of the leading real estate companies in the world. It has a 62-year track record of sustained growth, customer satisfaction, and innovation. DLF's primary business is development of residential, commercial and retail properties. DLF has a unique business model with earnings arising from development and rentals. As of September 30, 2009, the company has around 238 million sq. ft. of existing development and 432 million sq. ft. of developable area, of which 49 million sq. ft. is under construction. DLF has entered into several strategic alliances with global industry leaders. Also, it has recently forayed into the infrastructure, SEZ, financial services and hotel businesses.

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