dJAX launches its Native Adserving Platform for ad agencies
Native Advertising delivers the ads based on the website content, platform and their appearance, it helps in conveying the advertiser's brand message to the targeted audience without annoying the browser process.
- (1888PressRelease) November 19, 2015 - dJAX Adserver Technology Solutions, a key provider of ad serving solution has launched their independent ad serving platform called dJAX native adserver for delivering content matching ads in websites, blogs, news feeds and social networking sites. The native ads replicates the website content and its functionality. Native ads are placed within the posted content and supports many ad formats based on the user's choice. Each native ad is delivered automatically in the website based on the advertiser priority and targeting requirements. The native ad platform supports ad formats like image ads, in-line video ads and pop-up video ads.
This native ad platform's unique feature helps in maintaining a single login panel for several user accounts and their reporting process monitors the individual performance of the users. Reporting is done in real time. The ad network managers can view and track details from the report and find the performance of each user in the ad network. The manual linking, report generation, URL scrapping and ad placements are the other features of native adserver.
URL Scrapping - The advertiser can provide the publisher's website URL to fetch the necessary content for the ad placement. The scrapping process collects logo, title and description from the given URL.
dJAX provides the following native ads-
~In feed ads - These ads will correlate with website article and placed in between the content. The in-feed ad has advertiser logo and product with no sponsor or promotional tags.
~Recommendation ads - These ads are delivered based on the audience interests and their searching behavior. The Recommendation ads have sponsor tags of advertised product.
~Promotional ads - These ad units promote the products based on the customer browsing history and look identical to the published website. The promotional ads have sponsor tags of promoted product.
~dJAX native ad improvised with additional features and functionalities like RTB 2.3, extensible database and automatic ad delivery.
To know more about dJAX native advertising visit the following website:
http://www.djaxadserver.com/djax_native_ads.php
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