DIY Network's I Hate My Kitchen Debuts Northwire's Architectural Lighting Cable

Contemporary kitchen makeover features uniquely designed light fixture and Lucent stainless custom cable. End Quote

(1888PressRelease) October 27, 2012 - OSCEOLA, WI. - Cable manufacturer, Northwire, Inc. (NWI), today announced their debut on DIY network's hit television show, I Hate My Kitchen. Northwire's rapid design and manufacturing met the tight timelines for the remodel and show production. Northwire-NWI Lab 360 is the premier partner for the design, manufacture and contract engineering services of custom technical products for diverse markets. NWI Lab 360 leverages professional certifications in Six Sigma®, Lean, Project Management and the American Society for Quality to optimize design, manufacturing and quality to achieve the highest quality and the shortest lead times for any volume custom wire and cable, retractiles, assemblies, connectors and harnesses.

When homeowners Mike and Carol Schultz' kitchen makeover appeared on the I Hate My Kitchen episode entitled "Lofty Ideas" (program # DHMK-401H, http://www.diynetwork.com/i-hate-my-kitchen/lofty-ideas/index.html) they collaborated with Northwire cable and wire engineers to generate a modern custom cable design to compliment their one-of-a-kind light fixtures. The hanging pendants, created by DIY designer, showcase Northwire's crystal clear custom cable with an exposed stainless steel interior. This Lucent stainless architectural lighting cable accent coordinates with the stainless appliances, tile backsplash and sliding doors custom built by the show's popular host, James Young. As host and licensed electrician, Young "…loves tearing up kitchens and shows homeowners the latest designs and products." He describes the Schultz' newly renovated kitchen as "cohesive…clean, inviting and contemporary."

Professionals and busy parents of two young children, homeowners Mike and Carol Schultz are especially pleased to have unique lighting and complimentary custom cable to complete their highly personalized kitchen finishes including countertops made from recycled paper and terrazzo tile floors. As an architect, Mike Schultz explains, "I always strive for the perfect balance of form and function, the cable engineering company, Northwire, worked with my wife and I to achieve both with a custom cable solution. And, they did it very quickly to meet the rigid remodel and show timelines."

Northwire engineer and vice president, Mike Schauls, concurs, "We are really excited to design and manufacture a rapid solution for the Schultz family. Our goal is to meet each customer's exacting requirements for a one-of-a-kind solution through high volume production."

From Concept to Completion, NWI sales engineers engage with customers through every process phase from R&D, new product development, prototyping, pilot models, clinical trials, low volume through high volume production, life-cycle innovation and logistics.

Cable manufacturer, Northwire Inc., offers same day custom products, no minimum order quantity, quotes in 24 hours or less, rapid solutions for connectors, assemblies and contract manufacturing.

Northwire is ISO 13485:2003- and ISO 9001:2008-certified and is engaged in professional company-wide certifications in Six Sigma®, Lean, Project Management, and American Society for Quality. The company's quality control laboratory is qualified by CSA to ISO 17025. This laboratory subjects the company's wire and cable products to tests that surpass real-world conditions, including the extremes of bending, flexing, flame, impact, crush, oil, and temperature resistance and more. ITAR registered, Northwire's CAGE Code is 7V821. Northwire also maintains various UL, ANSI, CSA, cUL, CE, NFPA, ABS, IEEE, and MSHA approvals and works closely with strategic supply chain partners to offer FDA-approved and RoHS2- and REACH-compliant and food grade materials.

About Northwire

Cable manufacturer, Northwire, Inc., celebrating over 40 years of innovation, is a registered woman-owned small business with corporate headquarters and manufacturing in Osceola, Wisconsin, a professional sales engineering center in Carson City, Nevada and manufacturing in Santa Teresa, New Mexico. The cable engineering company is the premier partner for the design, manufacture and contract services of custom technical products including wire and cable, retractiles, assemblies, connectors, harnesses and contract engineering and manufacturing for diverse applications in life sciences, energy, mil spec, industrial, machine vision, architectural lighting, underwater, and more. Northwire is a member of NDIA (National Defense Industrial Association), NCMA (National Contract Management Association), RIA (Robotics Industries Association), AIA (Automated Imaging Association), Fieldbus Foundation, ODVA (Open DeviceNet Vendors Associations) and WAI (Wire Association International), among others.

For more information, visit www.northwire.com.

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