Discrete Headwear Announces Relationship with DUBSATCH productions, and launch of Junior Team

Salt Lake City-based headwear manufacturer announces a sponsorship of Dubsatch Productions, and a Junior Team for the 2010/2011 season. End Quote

(1888PressRelease) February 16, 2011 - Salt Lake City, UT - Discrete Headwear, a rider owned and conceived headwear brand in the snowsport industry, is proud to announce an official relationship with Dubsatch Collective, starting with, "Discrete TV #15 - DUBSATCH Collective", showcasing the roster of emerging young talent that makes up Dubsatch; Leo Ahrens, Sammo Cohen, Doug Nangle, John Collinson, Colter Hinchliffe, Andrew Pollard, Grant Howard, Taylor Lyman, and others. Filmed by Nate Cahoon

Discrete has committed to this project, in owner Julian Carr's words, "It's amazing what these guys are doing, people need to see these guys, they are fantastic young adults that are a product of the Utah mountains and have grown up on fat skis." Discrete has also launched a Junior team consisting of riders under the age of 19. "We're giving an opportunity for a young group of athletes get involved at a grassroots level to get a feel for what it's like in the sponsored landscape", says Carr. Some of the grassroots athletes are Trevor Akimoto, Gabe Goorman, Sean Ward, Ryan Vitale, captained by Andrew Pollard, Sammy Cohen, and Johnny Collinson,

Sammo Cohen of Dubsatch, "We are stoked on our relationship with Discrete, they are a sick company, delivering a simple message, which is, get out there and enjoy the outdoors." Sammy also delivered their posse philosophy, "Our Parents migrated to LCC seeking a ski bum way of life leaving us to grow up with the mountain as our babysitter. Skiing wasn't a hobby or some sport that we picked up over time, it was a way of life that we were born into. The DubSatch Collective is the collection of skiers who were born into this lifestyle without another option. All of us are all about skiing and nothing else seems to matter."

Discrete is in their third year of business operations, and has undergone tremendous growth in the last year. Their affiliation with Dubsatch and Junior team is aimed to offer something for the young kids excited about the Discrete brand, "Discrete grew over 100 percent from 09/10 to 10/11" says Carr, "we are a fan of people having fun in the mountains and in life, I feel like Dubsatch reflects that."

Discrete will display the Dubsatch Collective video on their flagship website, http://www.discreteheadwear.com , Vimeo, blog, company Facebook, Twitter, industry websites, etc. The Junior Team will be on the TEAM page on the website. Direct link to Discrete TV #15: http://alturl.com/5ek9x

Discrete is a unique snowsport brand appealing to snow enthusiasts and hard core riders alike. "I created and built awareness for Discrete by sponsoring amazing athletes and thinking of unique ways to promote them," said Julian Carr, Discrete owner. "Dubsatch is a perfect example of a creative bunch of individuals with whom we look forward to doing even more future projects."

To celebrate their momentum and officially announce Dubsatch Productions, Discrete proudly releases, "DISCRETE TV #15 - Collective"

Beginning business operations in 2008, Discrete is a collaboration of athletes, designers, musicians, artists, and photographers. The company's international office is located in Salt Lake City, Utah with distribution in the United States, Norway, Chile, Germany, Austria, UK, Japan, and South Korea.

"We invite you to experience Discrete style." http://www.discreteheadwear.com

Contact:
Julian Carr
OWNER Discrete Headwear
801.573.2570
julian ( @ ) discreteheadwear dot com

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