Direct Options Hires Ashlie Ossege as Director of Analytics

Ashlie Ossege has joined Direct Options as Director of Analytics. End Quote

Cincinnati, OH-KY-IN (1888PressRelease) August 29, 2013 - Ashlie Ossege has joined Direct Options, one of the nation's leading Customer Engagement firms, as Director of Analytics. Ossege and her analytics team are assisting Direct Options' utility clients in achieving their energy efficiency, revenue and customer satisfaction objectives with even greater effectiveness.

Ms. Ossege has over 16 years of Utility Analytic experience, formerly as Duke Energy's Manager, Market Analytics. She has designed market research plans that led to successful development and implementation of energy efficiency products and services that reduced energy consumption over 1,963 GWh and nearly 1,409 MW of capacity reductions.

A respected thought-leader and speaker, Ms. Ossege's bibliography includes:

"Improving Customer Engagement with Big Data"
Utility Analytics and Optimization Summit(2012)

"Energy Efficiency Gateways: Risks and Rewards of Customer Cross Selling"
Co-Author of IEPEC White Paper(2011)

"Comparison Reports: Analytic Insights and Business Case"
AESP 21st National Conference: Evaluation Measurement & Verification (2011)

"Managing Marketing Effectiveness through Market Analytics"
AESP Spring Conference: Program Implementation and Marketing (2010)

"Utilizing GIS to plan for Plug-in Electric Vehicle Market Penetration and System Impacts"
EUCI Web Conference: Enabling the Smart Grid with GIS(2009)

Direct Options was founded in 1991 to provide clients a more effective interaction with customers. Over the past 22 years we have evolved with the industry while maintaining a data-centric focus that drives customer engagement. Today, our marketing solutions increase customer satisfaction, revenue, education and energy efficiency goals for utility companies across the United States. Visit www.directoptions.com for more information.

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