DigiVive ropes in ex-Star Group Star Deepak Segal as Chief Content Officer

DigiVive, a group company of Media Matrix Worldwide Limited, is gearing up to take its flagship mobile TV offering, nexGTv to the next level. End Quote

(1888PressRelease) February 19, 2015 - The intent seems clear with the senior CXO appointments being made by the Company.

Jyotsna Chauhan (aka Jo) came on board as Chief Marketing Officer (CMO) recently. Jyotsna, who was COO, IBD India, a Hakuhodo-Percept Company, has more than 27 years of experience in brand building and has worked on a host of prestigious brands/categories during her stints at Ulka, McCann, Rediffusion and IBD, Percept. Her 3600 involvement and experience across geographies are two of the biggest assets she brings to DigiVive.

Joining in now is Deepak Segal as Chief Content Officer (CCO). Deepak, in his 24-year career, has achieved many a milestone, including setting up Fox Television Studios India. He has worked with the Star Group on some of the most definitive programmes such as KBC, The Amul India Show, Son Pari, Shakalaka Boom Boom, and many primetime Balaji serials, and has been a key man for Sahara Motion Pictures.

Deepak will be leading the content team through from strategy to acquisition, creation, execution and management of content. On Segal's appointment, DigiVive CEO and Director G.D. Singh commented, "Deepak has a reputation of turning media houses into media moguls. His diverse experience and firm rooting in broadcasting will be the driving factor in realising DigiVive's vision of carving a niche amongst the nation's top entertainment platforms." "With Jo and Deepak on board, or rather marketing and content in place, I am now looking forward to the next progressive, entertaining phase of growth for nexGTv", he added

Segal commented on joining the organisation, "I am very excited to join this amazing team of experts. I am looking forward to further explore this industry that's so full of opportunities. I wish to benefit my consumers with end-to-end solutions and also help the company reach greater heights." Segal will be based out of DigiVive's Mumbai office, the hub of content.

DigiVive is one of the leading data VAS providers in the fast emerging infotainment and data MVAS industry. Incepted with the vision to provide unparalleled services in this segment, DigiVive offers a bouquet of services that delivers a refined end user experience. The flagship product of DigiVive, nexGTv, is a mobile TV service that is witnessing an overwhelming response from the end consumers. DigiVive has partnered with major telecom operators and OEMs including Airtel, Vodafone, Idea, Aircel, BSNL, MTNL, MTS, Videocon, Zen Mobile, Karbonn and Pental Mobiles.

The app streams over 150 live TV channels (on both free and subscription basis) from various genres like news, entertainment, devotional content, music and movies etc. In addition, it offers video-on-demand, short films and a large bouquet of movies. Viewers can catch up with their favourite programs for up to seven days after broadcast via the Replay TV feature.

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