Digital Media Sapiens drive sales for Dubai International Motor Show 2015
Online sales and engagement reach record levels as Digital Media Sapiens continue to build on last year's success as they lead the way in DWTC's 2016 digital revolution.
- (1888PressRelease) April 07, 2016 - In November 2015, the Dubai World Trade Center welcomed the 13th edition of the Dubai International Motor Show, the largest motoring event in the Middle East.
Over the course of five days of motoring madness, 108,357 visitors from more than 35 countries passed through the 85,000m2 of exhibition space set aside for the show within the Dubai World Trade Center (DWTC). This record number of visitors can be attributed primarily to the hugely successful digital marketing campaign orchestrated by Digital Media Sapiens (DMS), one of Dubai's leading independent digital agencies.
As the preferred Digital Marketing Agency selected for events at the World Trade Center, Digital Media Sapiens planned the entire digital media marketing strategy and executed a month-long (October 16, 2015 to November 14, 2015) SEM campaign and the top-line results were hugely impressive, resulting in the Motor Show receiving more online bookings than ever before.
The team at DMS developed dedicated tactical Search and Display campaigns, combined with an aggressive YouTube strategy, which formed the starting point and foundation for the successful campaign. This regional campaign was then further refined with sophisticated targeting and remarketing, allied with carefully selected contextual and niche targeting using a combination of rich media adverts.
Through utilisation of multiple creatives, sizes and formats and with rigorous monitoring of ad performance, the campaign was continuously optimised to ensure maximum ROI.
"We were delighted to have been responsible for the planning, execution and implementation of the digital marketing strategy for the Dubai International Motor Show. It's testament to the progress and reputation of DMS in Dubai that we were awarded such a prestigious contract and thanks to the dedication and hard work of our talented team that we were able to deliver record results. This really validates the underlying ethos of our whole company - we walk, talk and breathe ROI." Sangeeta Butani, Digital Media Sapiens.
The digital revolution driving the success of DWTC's events doesn't stop there. The results in 2016 have carried on from the huge successes of 2015.
Take GULFOOD 2016 for example. Widely considered to be the top trade event in the global food & hospitality business calendar, the 21st edition this year saw more than 90,000 industry professionals tread the hallowed halls of DWTC, and Digital Media Sapiens all-encompassing online campaign contributed a great number of online registrations.
Representing more than a three-fold increase in paid registrations, a quick look at the other top line figures reveals even more impressive results: almost 25 million impressions across the Google search & display network, and more than 300,000 impressions of ads promoted through Facebook.
And with the digital campaign for DWTC's latest events, GITEX SHOPPER 2016 & WORLD ART Dubai 2016, expect to see even more stellar results.
For more information, visit www.digitalmediasapiens.com
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