Digital Fitness Making an Impact at the 2016 DADI Awards and 2016 Effective Mobile Marketing Awards

CustomFit, an App Developed by DMI and Connected Fitness Labs is a Finalist in the 2016 DADI Awards. End Quote

(1888PressRelease) October 20, 2016 - BETHESDA, Md. - Today, DMI announced that CustomFit, the app it developed in collaboration with Connected Fitness Labs, has been shortlisted as a finalist in the DADI awards and the Effective Mobile Marketing Awards in 2016. The app has been recognised as a unique and extensive digital fitness solution.

CustomFit is available for download on Android and iOS.

Underpinned by research and deep insights into motivation, CustomFit is a white label solution available to fitness businesses and health club chains anywhere in the world. Expanding fitness far beyond the walls of a gym, CustomFit gives the fitness industry the unprecedented opportunity to build a customer base beyond existing gym-goers and reach new mobilised audiences.

• Industry expertise: CustomFit was conceived, developed, tested, and launched in diverse global markets by Connected Fitness Labs and DMI, a collaboration of fitness industry leaders, entrepreneurs and technology experts from around the world.

• Making fitness personal: CustomFit is available with clubs' own brands, and can develop personalised workouts, set goals and provide access to a library of hundreds of exercises, video demonstrations and group exercise classes as well as create in-club challenges and engaging digital leader boards. Features developed by DMI enable members to track progress and provide feedback on their fitness journey through its integration with a clubs CRM systems.

• Continued expansion: Partnered with DMI, Connected Fitness Labs plan to continue to significantly invest in, and develop, the product to ensure the app delivers an exceptional user experience.

David Langridge, Managing Director of Connected Fitness Labs says; "We are proud that CustomFit has been recognised among ground-breaking global technology brands at the DADI and EMM Awards. To be recognised for a technology product borne of the fitness industry is an achievement on its own. We are really looking forward to forming strategic partnerships with fitness providers who are interested in radically expanding the boundaries for the fitness industry through technology. The digital science and fitness industry expertise combined in CustomFit is completely unique proposition, and valuable to both members and operators 24/7/365".

Magnus Jern, president DMI International says; "Just as mobile has disrupted how we live, work and socialise, the fitness industry is witnessing a mobile revolution. It's been great working with such a high calibre of fitness experts at Connected Fitness Labs. The development of CustomFit has been truly customer centric every step along the way and this is what makes it stand out in the market. Simply put it helps users become more fit in an easy and motivating way."

CustomFit is available for white labelling. Those interested in partnering with Connected Fitness Labs should contact Paul Bowman at Wexer Virtual, paul ( @ ) wexervirtual dot com

About Connected Fitness Labs:
The Connected Fitness Labs business initially incubated by Fitness First, is now a stand-alone centre for innovation, creating solutions for the broader industry. The Connected Fitness Labs team is comprised of a core group of fitness, digital developers and technical experts, as well as motivation and data scientists. Connected Fitness Labs are the next step on the journey that begun in 2013, when Fitness First began to re-engineer its clubs and business based on behavioural psychology, and announced its new fitness philosophy, enhanced staff expertise and range of new workouts, backed by a global £225m investment.

About DMI:
DMI, the world's first end-to-end mobility company, combines all the skills and services necessary to deliver mobile enterprise solutions. Built to reinvent business through mobility, DMI has expertise in mobile strategy, UX, web and app development, omni-channel commerce, brand and marketing, big data management and analytics, and secure mobile device, app and data management. Additional information is available at www.dminc.com and on LinkedIn, Twitter, Facebook, and Google+.

PR Contacts:
DMI
US
Kim Dearborn
Nadel Phelan, Inc.
831-440-2407
kim ( @ ) nadelphelan dot com

International
Laura Cahill
+2083924071
laura.cahill ( @ ) axicom dot com

Corporate
Alika Nagpaul
DMI
240-200-5852
anagpaul ( @ ) dminc dot com

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