Digital Advertising is Coming to Port of Miami Cruise Terminals
Huson International Media and First 2 Market Media join Forces.
- (1888PressRelease) September 29, 2010 - California - Huson International Media Announces - First 2 Market Media has appointed Huson International Media as the exclusive advertising sales force in North America and Europe for its digital advertising network at the Port of Miami cruise terminals.
Strategically located in the passenger boarding area of six cruise terminals, these breathtaking HD-LCD Video Walls offer brands the opportunity to reach 4.2 million cruise passengers annually as they wait to board their ships. In addition, the digital advertising network in the baggage claim area will deliver unprecedented value to area businesses seeking to reach cruise passengers upon their return and provide information on how to get around, where to stay, where to dine and what to do while in town.
Content will be provided by Reuters newsfeed, and advertisers will have an optional opportunity to add a mobile component and display 'call to action messages' inviting the audience to respond via mobile text messaging which can be tracked and measured.
Ralph Lockwood, President of Huson International Media, comments "The field of digital video in the out-of-home sector is a huge growth area, and this particular location, in a major US cruise-liner port with a captive audience of high-income earners, is a very high-impact advertising opportunity. The option to add a measurement criterion through mobile text responses is a sophisticated development sure to intrigue many clients. We could not be more delighted than to be in at the beginning of such an outstanding opportunity".
"First 2 Market Media is pleased to partner with Huson International Media known and respected the world over by media owners, clients and agencies," said Maritza Porkolab, CEO of First 2 Market Media. "With this partnership we're addressing a major challenge in the Digital Out-Of-Home industry, now our folks can focus on the design, development and management of our networks which is our core competency."
Huson International Media is one of the industry's leading international media sales representatives, partnering with more than 75 media owners around the world. For more information, please visit our website www.husonmedia.com
First 2 Market Media is dedicated to the design, deployment and management of Digital-Out-Of-Home Advertising Networks and offers advertising solutions that help brands reach their target audience no matter where they are: at work, at play, or in transit. For more information on First 2 Market Media Digital Advertising, please visit us at www.f2mmedia.com
Contact: Kristen Revis
Huson International Media
408.879.6666
kristen.revis ( @ ) husonmedia dot com
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