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Solutions and software often undergo upgrades, with considerable changes meriting a press release. Similar to product launches, product update PR should contain key info on what the new and improved features are, along with the benefits users will get. End Quote

(1888PressRelease) January 15, 2022 - Companies can choose whether to partially or fully disclose the financial aspects their M&A deals. Most usually include quotes from companies involved in the deal to show that all sides recognize and support the corporate action. Further, this type of release outlines the ways a merger and acquisition will impact business operations while enhancing the products and services delivered to the market.

Forming a big new partnership is another reason to make a formal announcement. These are highly strategic corporate actions that will hopefully boost a brand's standing in the market. Again, partnership announcements need to emphasize which segment of business, product, or service the two or more companies will collaborate on.

Tech behemoths SAP and Amazon revealed their strategic partnership through a joint press release. The release clearly mentions which business units and solutions (Amazon Business and SAP Ariba) will tie-up with one another, given that both companies support a range of business arms. Even better, the release inserts a quote from a client who gives good word on the expected benefits of the partnership.

Winning an award is a moment of pride for companies. Accolades acknowledge the excellence of a brand. This can be a valid reason for a company to distribute a press release, in the context of spotlighting its achievements.

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