Diario Las Americas Renews Its Print And Digital Edition To Attract New Readers And Advertisers Around Their Brand
Under the motto, "Write with us the history of the future", DLA starts a new phase with the redesign of its editing printed, new sections, more color and the launch of its new website, compatible with cellphones and tablets.
- (1888PressRelease) September 17, 2013 - Miami - From the September 12 and every day, Diario Las Americas, the first newspaper in Spanish Florida, offer a new format of its print and digital edition, including numerous innovations in both design and content.
Diario las Américas newspaper remains the same comprehensive and stringent ever-favorite Spanish-speaking readers in South Florida, but that adds easy and pleasant reading.
With its new Exclusive content, Analysis, Reports and Opinion, and modern full color design, the new daily format includes all the information to the reader in South Florida. "Ultimately, we will offer the other side of the news," said Manuel Aguilera, director of the Diario las Américas. "We will work with the same philosophy as always and a firm commitment to the information, but in a new optics. We will be a benchmark on what they should and can do major Spanish-language daily quality."
The new design on paper edition recovers the traditional values of quality journalism, but at the same, it adapts to the current environment, using the most modern graphics resources that help the reader's understanding of the information.
On the same day, Diario Las Americas, has launched its new website, accessible every day, every hour, from any computer, tablet or phone. The mobility and global access over the network were key criteria in the project orientation.
Diariolasamericas.com offers users an easier navigation, intuitive and interactive. This new site incorporates the latest technological advances and many more multimedia elements, such as an innovative structure that allows the user to view the contents in a more agile and efficient way. According to the Director of DLA, Manuel Aguilera, "we have modernized the website in order to offer the user a more interactive, attractive and clear interface, which reduces the number of steps required to find the news that is looking for."
The new platform is comprised of four areas. "Noticias", current and exclusive information. "Multimedia DLA" is the module that gathers all the information in the world of show business, radio, film and television locally, nationally and internationally. "Farándula" gives access to all information in the world of show business, radio, film and television locally, nationally and internationally. Finally, "Deportes", covers the area of sports news, with special focus in local teams (Heats, Marlins ...), but reserving a space for the European and Latin American soccer.
To jump the barrier separating the media from of its readers, the new portal of Diario las Américas encourages participation from readers and invites them to make comments on articles and queries, which will be personally answered by the editors of the newspaper team.
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