Diablo Custom Publishing Produces Sequoia Health Magazine Online for Sequoia Hospital

DCP Creates Custom Content Publication for Regional Hospital. End Quote

You don't have to be a big fish to grab attention. With DCP any size and type of company can lure customers with stand-out marketing communications.

San Jose, CA (1888PressRelease) March 09, 2011 - Diablo Custom Publishing (DCP) has created Sequoia Health Magazine, an interactive online magazine, for Sequoia Hospital in Redwood City, California.

Created as an interactive online microsite within the greater SequoiaHospital.org web site, Sequoia Health Magazine offers visitors all the content of a print publication, including Feature Stories, Slideshows, and Programs and Events coverage plus Multimedia Extras like video stories and links to Twitter, You Tube, and Facebook social media. A subscriber link enables visitors to be informed of new stories and multimedia content being added to the online magazine site. Sequoia Hospital encourages members to visit the magazine section of their site often to become an active participant in enhancing a healthy lifestyle.

Sequoia Hospital was seeking a way to add dynamic custom local content to their website on a regular basis. Their existing corporate website wasn't flexible enough to allow for easy access and administration. DCP's solution was to design the new online magazine as a microsite with a simple content management system built in, making it easy for hospital personnel to upload new content frequently. The site also functions as a central destination for content promoted through their various social media tools. Because the microsite is framed into the main website's architecture, it appears to the visitor as a seamless feature of the main site. Sequoia Hospital now uses timely and interesting news, features, videos, and social media links to engage consumer attention and interaction.

Sequoia Hospital's Sequoia Health Magazine can be viewed here: sequoiahospital.org/Who_We_Are/Sequoia_Health_Magazine/index.htm

About Sequoia Hospital
Sequoia Hospital is an accredited, not-for-profit community hospital providing innovative and exceptional healthcare to Bay Area residents since 1950. Sequoia has 330 licensed beds, 1,080 employees and 345 active medical staff. Offering a full range of medical, surgical and specialty programs, Sequoia also ranks in the top percentile of hospitals nationwide in patient satisfaction.

About Diablo Custom Publications
Diablo Custom Publications, the Bay Area's leading custom publisher provides complete print and online custom publishing services to a diverse group of clients, including the American Cancer Society, Catholic Healthcare West, Chevron, the Oakland Athletics, and the World Champion San Francisco Giants. With 26 years of experience and an award-winning creative team, DCP develops integrated marketing solutions that help companies communicate brand value, deepen customer loyalty and increase revenue.

For more information visit www.dcpubs.com.

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