DCP Creates Custom Content Publication for San Francisco Design Center.
If we can get our message out in a meaningful way, our industry can embrace an entirely new generation of customers.
San Francisco, CA (1888PressRelease) March 09, 2011 - Diablo Custom Publishing has produced the annual "3D" magazine for the San Francisco Design Center. The 2011 edition, released in January, is packed with visual delights inspired by the 100+ showrooms that make up the SFDC.
The 3D Definitive Design + Décor publication serves to showcase textiles, furnishing and other décor and design sources for San Francisco's top destination for fine home furnishings. The SFDC houses over 100 showrooms, which carry 2,000 manufacturers, featuring products for every room in the home and every style imaginable, and including flooring, wall coverings, fabric, lighting, fine art, and antiques.
"There is a growing consensus among manufacturers that the industry must focus on consumer access and education. Manufacturers, showrooms, designers, and design centers must differentiate our products and services from those of the retail world," states Tim Treadway, CEO and Principal of the SFDC, "The consumer will end up with a far superior interior environment by shopping at a design center and using a qualified interior designer. If we can get our message out in a meaningful way, our industry can embrace an entirely new generation of customers."
Editor Stephanie Allen noted that while sourcing the fashion-inspired textiles and products from the SFDC showrooms for this issue of 3D she was "reminded of the wealth of knowledge to be shared by showroom representatives. If the business model for the design industry is not changing quickly enough, the SFDC product selection is certainly evolving with new inspirations in our buildings every day." The issue explores global design's local influence, the crossover of hospitality design in residential, commercial, and health care environments, a local design firm's transformation of spaces using SFDC products, and includes a feature on the annual Design San Francisco event.
To view 3D online, please visit sfdesigncenter.com/pubs/3Dspring2011.pdf
About Diablo Custom Publications
Diablo Custom Publications, the Bay Area's leading custom publisher, provides complete print and online custom publishing services to a diverse group of clients, including the American Cancer Society, Catholic Healthcare West, Chevron, the Oakland Athletics, and the San Francisco Giants. With 26 years of experience and an award-winning creative team, DCP develops integrated marketing solutions that help companies communicate brand value, deepen customer loyalty and increase revenue.