Destination Porsche concept: A new way to interact with customers in the Porsche Center Taganka
Work of a large-scale reconstruction of the dealership in accordance with the unique concept of Destination Porsche was completed in the Porsche Center Taganka. A press briefing for media representatives took place on 18 July.
- (1888PressRelease) August 01, 2023 - Alexey Zabelkin, General Director of Porsche Center Taganka, spoke about the brand's new concept and visually demonstrated updated interior during an interactive tour of the dealership and service area.
Alexey Zabelkin told media representatives about the history of the Porsche Center Taganka, which is part of the AVTODOM Group of Companies, and the achievements of the dealership in recent years. He also announced what new models are expected in 2023. In addition, the speaker shared the features of the Destination Porsche concept and gave his predictions about the future of the Porsche brand in Russia.
According to the Destination Porsche concept, the Porsche Center Taganka has become a place where customers come to buy or service cars, as well as to fully immerse themselves in the history of the Porsche brand. The dealership includes several thematic zones dedicated to new models of cars and electric vehicles. Digital means of communication with customers allow the Porsche Center Taganka to become a meeting place and interaction between fans and the brand. The architecture and design of the building are made in a strict high-tech style in accordance with the world standards of the Porsche brand.
Became even more comfortable in the renovated dealership. The first floor of the Porsche Center Taganka has an exhibition area of 790 sq.m. It is intended for exhibiting cars. The showroom accommodates up to 13 models at the same time. A separate car pick-up area and five meeting rooms designed to communicate with customers appeared in the Porsche Center Taganka. The new client area is equipped with comfortable sofas and armchairs. 11 plasma screens are located in the showroom. Cozy Porsche Cafe is located on the second floor. Convenient location in the center of Moscow is another advantage of Porsche Center Taganka.
New modifications of the Porsche Cayenne and Porsche Cayenne Coupe will be available to the Customers of the Porsche Center Taganka soon. The cars feature redesigned headlights, original daytime running light graphics, upgraded hood and bumper, as well as new multimedia systems and dashboards. Some models are offered to customers of the dealership today. This is an improved version of the Porsche Macan, updated Porsche Panamera, sports Porsche 911, Porsche 718 Boxster and Porsche Cayman.
The Porsche dealership provides unique offers for new customers and special privileges for owners of vehicles older than 2 years. Various seasonal promotions are held throughout the year. A loyalty program that allows receiving additional benefits and bonuses operates in the Porsche Center Taganka. Customers who turn in their car for service before 11.00 can have a hearty and tasty breakfast in the dealership cafe as a pleasant compliment from the Porsche Cafe.
“We invite everyone to visit the updated Porsche Center Taganka. The dealership has changed in line with the new concept of the Porsche brand. It is not just a showroom now. This is a real point of attraction for fans of the brand. We have made the dealership comfortable and possible for customers. Lounge areas are located on the first and second floors. We have an interesting children's area for our little guests. All these changes are aimed at creating a comfortable and pleasant atmosphere that invites visitors to enjoy everything related to the Porsche brand”, - Alexey Zabelkin, CEO of the Porsche Center Taganka, commented.
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