Designer eyewear is the new black! Forever K. Michael Collection officially launches in high-end retail and online with celebrity faces in tow

An array of special events and promotions in fine retail locations nationwide surrounds the hot new eyewear brand that has the entertainment industry abuzz. End Quote

(1888PressRelease) August 21, 2010 - New York, New York - The Forever K. Michael Collection announced today that their highly anticipated new line of designer eyewear is available in retail and on the company's website. The premier campaign, "From day, till dark", that has been garnering celebrity fans over the past few months, and which features some of entertainment's most intriguing personalities, has been a key factor in the new brand's increasing visibility. "From day, till dark" features Tynisha Keli (Fame), Sean P. (Youngbloodz), "The Legendary" DJ Kool (Let Me Clear My Throat), Donnie Klang (MTV's Making the Band 4), the Nappy Roots ("Aw Naw", "Good Day"), Noreaga ("Super Thug", "Nothin"), Crime Mob ("Knuck if you Buck"), the Lost Boyz ("Lex Coupes, Beamers & the Benz"), Cupid ("Cupid Shuffle"), Fanny Pak (MTV's America's Best Dance Crew) and B-Hamp ("Do the Ricky Bobby").

"It's amazing to see something that was simply a vision become a reality," said Founder, Khristian Michael. "All of the artists and celebrities that have embraced our brand are actually helping us create history. It's important people understand that the artists on the campaign have made an impression on me, and inspired me to carve my own creative lane. What we're offering consumers is more than a product; we are providing them with an experience that will ultimately enhance their lifestyle."

As the Forever K. Michael Collection gears up for a string of special events in retail stores across the country, the company's garnered early support from high-profile veterans like The Lingerie Football League and MTV's Real World/Road Rules Challenge.

"The relationship that's been established between Forever K. Michael Collection and my label is incredible," said Tynisha Keli, recording artist for Eight72 Entertainment in Atlanta. "Our work ethic, creativity and visions for entrepreneurial success run parallel…we're excited to be attached to this hot new brand!"

Experience the Forever K. Michael Collection at www.foreverKMichael.com and learn more about upcoming events, store locations, celebrity endorsers, new products and much more!

About the Forever K. Michael Collection:
Forever K. Michael started as a seed in the spirit of the Founder, Khristian Michael. A long-term passion and affinity for high fashion urged the young stylepreneur to embark upon his own journey through the business landscape. In 2009, the Forever K. Michael Collection was put into motion and ultimately became a joint venture with renowned eyewear retailer, NYS Collection. The unique designer eyewear line is entirely handcrafted and constructed with Grade "A" materials to ensure quality and authenticity. With a sleek and sexy designer line launched in the summer of 2010, both the media and consumers are abuzz with anticipation of this new brand that is now available in fine retail worldwide.

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