Dermalogica Introduces New HydraBlur Primer

Fusing powerful skin treatment technology with the most elegant aesthetic primer chemistry available today, Dermalogica® introduces new HydraBlurTM Primer, set for India launch on 8th February 2016. End Quote

(1888PressRelease) February 12, 2016 - The multitasking, hydrating product optimizes skin health, offers a dramatic "blurring" effect, and transforms skin into an even surface, creating a flawless canvas for makeup application or a naturally radiant, makeup-free appearance.

The lightweight, non-greasy formula is ideal for all skin conditions, particularly dry or dehydrated skin. Intense, sustained-release moisturisation locks in ideal hydration levels and controls Transepidermal Water Loss (TEWL); this helps maintain critical moisture balance, leaving skin looking and feeling hydrated throughout the day, as well as helps decrease the appearance of fine lines and wrinkles. Unique, microencapsulated color technology releases bursts of color upon application to provide light coverage and balance all skin tones while enhancing radiance. HydraBlurTM Primer reduces the appearance of pores without drying the skin and mattifies against an oily shine, providing a silky, luminous finish.

Ingredients and benefits include:
• H2ORelease™ Complex of Sodium Hyaluronate, Algin and Trehalose optimizes hydration levels to maintain skin flexibility and smoothness, and helps provide sustained, intense moisturization lasting throughout the day
• Abyssinian Seed Oil smooths skin texture and tone by creating a non-occlusive film that helps maintain critical moisture balance, without clogging pores
• Mattifiers reduce oily sheen and disguise the appearance of fine, dry lines and imperfections to create an even canvas with a soft-focus or blurred effect
• Fomes Officinalis (Mushroom) Extract reduces pore visibility and size
• Wu-Zhu-Yu (Evodia Rutaecarpa) Fruit Extract enhances skin radiance by boosting microcirculation
• Micro-encapsulated tint releases upon application to provide neutral coverage

HydraBlurTM Primer is the third primer in Dermalogica®'s "crossover" category that bridges the gap between skin care and cosmetics. Skin Perfect Primer SPF30 conditions and treats the signs of aging, while Redness Relief Primer SPF20 counteracts skin redness and soothes sensitive skin. While many cosmetic primers focus on the benefits of makeup application, often drawing on comedogenic waxes and fillers that lead to congestion, skin irritation, and even sensitivity, Dermalogica® primers utilize the most advanced ingredient technology to optimize skin health while also preparing skin for makeup. To incorporate into a daily regimen, Dermalogica® recommends first cleansing skin, then applying preferred moisturizer, and following with primer application.

HydraBlurTM Primer is offered in a 22 ml. tube with a suggested retail price of Rs 4150/-, and will be available at authorized Dermalogica® spa, salons and skin centers nationwide and at Dermalogicaindia.com starting in February 2016.

For product samples, information, or images, please contact Sanyukta Pande via email: sanyukta ( @ ) dermalogicaindia dot com or call us on 22 2661 5805

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