Delia Associates Announces Alliance with WEBpackaging

Delia Associates, a full-service branding and online marketing firm located in Whitehouse, NJ, is pleased to announce its alliance with WEBpackaging, acting as its U.S. representative in the role of joining suppliers of packaging solutions with buyers through WEBpackaging’s innovative online portal. End Quote

(1888PressRelease) November 20, 2009 - WEBpackaging is recognized in the consumer packaging industry as the leading web-based portal that successfully brings together buyers and sellers of packaging solutions in the beauty and cosmetics, personal care, healthcare and pharmaceuticals, food and beverage, household and cleaning products, toys and electronics, and fragrance markets.

Delia Associates has more than 45 years of experience in the US-based packaging industry, providing its packaging supplier clients with effective multi-faceted marketing solutions that have made a substantial impact on generating new sales. WEBpackaging cited this legacy of service as the prime factor in choosing Delia Associates to support its presence and capabilities in the U.S.

In addition to managing their WEBpackaging subscription, Delia Associates offers comprehensive marketing solutions to packaging suppliers, including brand development, website development, public relations, online marketing and e-mail marketing. These services, together with WEBpackaging’s online “marketplace,” represent a total marketing solution that ensures maximum lead-generation opportunities for packaging suppliers.

“Delia Associates demonstrated to us their long-standing track record of successful engagements within the packaging industry,” commented Duncan Briffett, co-founder and CEO of WEBpackaging. “We knew they could ensure that U.S. packaging suppliers would receive maximum benefit from their WEBpackaging presence. We trust in their commitment to deliver an unparalleled level of support that best serves the interests of the U.S. packaging industry.”Ed Delia, president of Delia Associates, was impressed with WEBpackaging’s tenacity and ambition to be the first to offer packaging industry buyers and sellers the opportunity to meaningfully interact online. With the ever-expanding influence of the Internet in daily business activities, the development of a Web-based portal where buyers could learn about and purchase packaging innovations from progressive packaging sellers was an idea whose time had definitely come.

“It’s said that ‘necessity is the mother of invention,’ and WEBpackaging is certainly addressing an obvious need in this industry,” comments Delia. “It’s exciting for us to have a ‘hands-on’ presence with a company that is providing the necessary medium for the world's innovative packaging suppliers to launch their new packaging products and solutions. We believe that WEBpackaging provides the best solution in this arena, one that most certainly deserves the U.S. packaging industry’s consideration.”

Briffett shares Delia’s enthusiasm and concludes, “We are confident that Delia Associates is the right firm to represent our interests. We look forward to a long, productive relationship.”

Entering its 45th year, Delia Associates has directly contributed to the success and growth of a wide variety of clients in the packaging industry, from large international corporations to regional entrepreneurs. The firm has positioned itself as the “Brand Leadership Company,” and specializes in creating and deploying distinctive brand identities for its clients through a blend of brand strategy and online media.

For more information, please visit: www.delianet.com.

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