Delhi Duty Free Wins Prestigious Awards

Honoured with "Brand Excellence Award in Retail Sector" at 23rd Global Brand Excellence award' 2013 & Digital Innovation at 29th edition of The Frontier Awards'13. End Quote

(1888PressRelease) November 07, 2013 - Having successfully established its presence in the duty free domain in India and the world over, Delhi Duty Free, India's largest duty free retail space at T3, IGI Airport, has achieved another stupendous success. Delhi Duty Free has won "Brand Excellence Award in Retail Sector" at The Global Brand Excellence awards held on 22nd October'13 at Mumbai & 'Digital Innovation of the Year' at The Frontier Awards held at Cannes on 23rd October'13.

Delhi Duty Free has completed three years of successful operations, after having started in July 2010, infact in the last three years; it wouldn't be an exaggeration to say that Delhi Duty Free has changed the way travel retail in India is viewed!

With a gamut of products being available across several product categories - Liquor and Tobacco, Perfumes and Cosmetics, Confectionery and Destination India products, Delhi Duty Free has added a wide variety of exciting brands to its already vast portfolio over the last three years. Recognizing the growing importance of duty free retail in India, particularly in Delhi, and identifying the penchant of international travelers for world class brands and products, Delhi Duty Free has achieved what no other duty free set up in India could do. We are now widely recognized by international brands as a key and strategic location, thus enabling international and world exclusive launches at our shops.

Some of the significant achievements of Delhi Duty Free in the last three years can be summarized as follows -

• Changed the face of travel retail in India by launching and introducing products, brands and product categories previously, unheard of in the Indian subcontinent.

• Identified consumer needs, launched new product categories such as FASHION (2011) and ELECTRONICS (2013), thus offering a wider range of products for travelers to choose from.

• Launched traveler Initiative programs such as the Loyalty Program (first time in the South East Asia at any duty free), Platinum Club and Shop & Collect service.

• Witnessed several exclusive launches of products and brands, across categories, thus re-emphasizing the trust placed by brands in the DDFS.

• Witnessed launch of exclusive products, which are only available at DDFS.

• Launched unheard of promotions in the Asia subcontinent, such as the Mercedes promotion, the BMW promotion and the Gold promotion, which has given Indian travelers the opportunity to win luxury products through duty free retail.

• Delhi Duty Free was first duty free in ISC region to have presence across Social Media. DDFS launched their Facebook page in December 2011, and has garnered a lot of fans in a short time span. India's largest duty free retailer today boasts of nearly 200,000 global fans.

• DDFS became the first duty free operator to have introduced a celebrity columnist (VirSanghvi) as its Facebook Editor.

The company has been consistently investing efforts and monies into Facebook to connect with the target group and engage them to understand what the customer wants which will eventually help grow the bottom-line.

The World Brand Congress honours the world's best brands & marketing efforts at the Global Awards for Brand Excellence and this year Brand excellence award in retail category attracted more than 100 entries from across the world.

The Frontier Awards have a rich heritage stretching back to the very first gathering of the duty-free community in the South of France in 1985, instigated to raise the standards of retailing and the quality of products in travel-retail.

You can join us on Facebook at www.facebook.com/delhidyutyfreeservices& on follow us on Twitter at www.twitter.com/delhidutyfree or visit our YouTube channel www.youtube.com/ddfsofficial. You could also connect with us at www.delhidutyfree.co.in.

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