Delhi Duty Free Launches Website

Delhi Duty Free launches website to enable easy browsing of duty free products from anywhere in the world. End Quote

(1888PressRelease) October 26, 2010 - Delhi Duty Free Services Pvt Ltd(DDFS), India's largest duty free retail operator at T3 at Delhi IGI airport today announced the launch of its website, www.delhidutyfree.co.in. The website enables clutter free browsing and helps travelers scout through and choose products available at Duty Free from anywhere in the world.

The website features a wide range of duty free products across categories such as Perfumes, Confectionery, Cosmetics, Liquor, Tobacco and Destination along with special dedicated micro-sites packed with fascinating information on speciality concepts - Uisge Beatha-the "Malt Experience Zone"and walk-in Humidor.

The Uisge Beatha is an innovative whisky concept developed to showcase malt whisky exclusively from Scotland. The micro-site has interesting information about the origin of malt whisky, how it is prepared, tasting notes and mush more to enable the connoisseurs of single malt whisky to choose from the numerous brands available at the Duty Free.

Great care has been taken to re-create the aura of finest premium cigars and to represent the concept of walk-in Humidor. The micro-site features interesting information about the right way to store cigars, on cigar manufacturing, humidor maintenance, and descriptive information on the entire product range.

The website takes and extends the brand attribute throughout the design of the website, contrasted by a sharp white background. Images are large, bright and colourful and used to compliment the contemporary look of the site. The website is designed in such a manner so as to ensure that users find relevant products and promotions with minimum clicks.

Said Abhijit Das, Head of Marketing, Delhi Duty Free, "The idea behind launching the website was to provide travelers around the world an opportunity to browse through the extensive range of products available in our duty free shops at leisure, from the convenience of their homes, and to hence save them the time and last minute hassle of browsing through products at the airport. We are sure travelers will find this feature extremely useful".

The website will soon be launching a pre-ordering and transaction facility along with special promotions for members and frequent flyers that would be built on best technology platforms and practices.

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