Delhi Duty Free and Beam Global announce, 'Teacher's Achiever mega promotion'
Buy Teacher's Highland Cream from Delhi Duty Free and win daily lifestyle prizes Walkmans, Digital Cameras and Play Station PSP.
- (1888PressRelease) April 26, 2011 - Teacher's, the world's premier Scotch whisky brand and the No. 1 Scotch in India, today announced the launch of 'Teacher's Achiever mega promotion; beginning from April 01, 2011 exclusively at Delhi Duty Free Services Pvt. Ltd (DDFS), India's largest duty free retail space at T3 at IGI Airport in Delhi. The promotion offers international travelers a chance to 'Live the Life of a Teacher's Achiever'; by shopping for Teacher's Highland Cream the customers stand to win assured gifts while also becoming eligible for the mega prize that includes the high end lifestyle gadgets from Sony.
Commencing from 1st April; the promotion is valid till 31st May, '11 at the Delhi Duty Free - Arrival, Departure and the new last minute Pier shops set up at the IGI Airport in Delhi. The promotion also ensures that connoisseurs of Teacher's whisky save USD 3 on purchase of two bottle of Teacher's.
Travelers get to fill one coupon/scratch card on the purchase of two bottles, making them eligible for the daily prizes and to also enter the draw for the mega prize at the end of the promotion on May 30, 2011. The mega prize offers state-of-the-art Home Theatre System from Sony with 60" Full HD 3D TV, Play station, Cyber Shot NEX 5 Camera and Vaio Laptop. The scratch card daily gift includes Walkmans, Digital Cameras and Play Station PSP.
Mr. Harish Moolchandani, CEO & Managing Director, India and Indian Sub Continent, Beam Global Spirits & Wine said, "Teacher's Highland Cream is one of our finest brands in the Scotch whisky segment. Associations like these are a win-win situation for our beloved customers. We have significantly expanded our sales channels to ensure easy availability of our products to the consumers."
Said Arun Barathi, COO DDFS, "Beam Global products in general and Teacher's in particular has been one of our highest selling brands at the Delhi Duty Free. Travelers from all over the world find fervor with this brand and we have seen huge traction for this whisky at our arrival and departure shops. We have partnered with Sony to give our travelers an opportunity to win exciting Sony products while they travel in or out of the country and are sure that this promotion will help build better engagement with our customers, while also providing them a memorable shopping experience."
About DDFS
Delhi Duty Free Services Pvt. Ltd. (DDFS) is a joint venture company between DIAL (Delhi International Airport Limited), IDFS (Indian Duty Free Services) and ARI (Aer Rianta International). The company was awarded the concession to manage and operate the Duty Free Shops at Terminal 3, Indira Gandhi International Airport in Delhi. DDFS will be single largest duty free retail operator in India operating out of T3, the 6th largest single terminal building in terms of floor area. As India's progressive economy continues to grow, DDFS sees an exciting opportunity within the airport retailing business ensuring Delhi Duty Free is established as one of the world's prominent travel retail shopping experiences and destination.
About Beam Global Spirits & Wine:
Inspiring conversations around the world, Beam Global Spirits & Wine, Inc., is building brands people want to talk about. Consumers from all corners of the globe call for our brands, including Jim Beam® Bourbon, Sauza® Tequila, Canadian Club® Whisky, Courvoisier® Cognac, Maker's Mark® Bourbon, Laphroaig® Scotch Whisky, Larios® Gin, Whisky DYC®, Teacher's® Scotch Whisky, DeKuyper® Cordials and Liqueurs, Knob Creek® Bourbon and Starbucks™ Liqueurs. Beam Global Spirits & Wine is part of Fortune Brands, Inc. (NYSE:FO), a leading consumer brands company with annual sales exceeding $8 billion. For more information on Beam Global Spirits & Wine, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com.
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