Defiance Technologies and Bridgeline Digital Partner for iAPPS Platform Based Digital Marketing Solutions
Defiance Technologies, a Hinduja Group Company, today announced a partnership with Bridgeline Digital to bring the iAPPS, an integrated digital marketing platform to its customers.
- (1888PressRelease) November 21, 2013 - Chennai - Mr Kumar Mallampalli, VP & Head of Emerging Technologies and Enterprise Solutions Business at Defiance Technologies said, "As technology led marketing moves to the core of the enterprise, businesses expect more from their digital marketing assets. With the iAPPS platform, we bring next generation digital enablement for tighter customer connects across multiple channels. Businesses that depend on channel partners such as dealers and franchises can reap particularly rich benefits from iAPPS. They now have a world class tool to create superior customer engagement across hundreds of dealers and franchises backed by strong out-of-the-box personalization and content automation abilities. In other words, the entire brand management process gets significantly enhanced and becomes easy to manage and most importantly, cost-effective. Last, but not the least, the entire platform is cloud enabled and integrated with robust analytics".
"We're very pleased to be able to offer iAPPS solutions to Defiance Technologies customers," says Titas Gupta, Bridgeline Digital's Vice President for APAC. "Bridgeline sees great growth opportunities in the APAC region and is excited to be able to partner with a player as strong as Defiance Technologies. We're confident that we can replicate the success we've had with iAPPS in the North American market across AsiaPac".
The iAPPS platform offers an integrated solution for content management, ecommerce, email marketing, web analytics and social channel engagement. Unlike the traditional pigeonhole approach, this integration makes digital marketing operations easier to manage. iAPPS offers built-in personalization and targeting capabilities, and can be deployed faster to bring superior returns on investment.
About Bridgeline Digital, Inc:
Bridgeline Digital (NASDAQ:BLIN), The Digital Engagement Company™, enables its customers to maximize the performance of their mission critical websites, intranets, and online stores. Bridgeline's iAPPS® platform deeply integrates Web Content Management, eCommerce, eMarketing, and Web Analytics to help marketers deliver online experiences that attract, engage and convert their customers across all digital channels. Bridgeline provides end-to-end Digital Engagement solutions and boasts an award-winning team of interactive services professionals. Headquartered in Burlington, Mass., with nine additional locations throughout the U.S. and an Asia Pacific headquarters in Bangalore, India, Bridgeline has thousands of customers that range from small- and medium-sized organizations to Fortune 1000 companies.
To learn more, please visit www.bridgeline.com or call (+1)(800) 603-9936.
About Defiance Technologies Limited (A Hinduja Group Company)
Defiance is a Hinduja Group Company, with a focus to provide Engineering, Manufacturing, Information Technology and Enterprise Services and Solutions for Automotive, Aerospace, Defence, Industrial and General Manufacturing industries.
The Hinduja Group is a well-diversified multi-billion dollar, global business conglomerate with a presence across 35 countries. The group has about 100 years of experience in building and running successful businesses across sectors such as Automotive, Energy & Chemicals, Banking & Finance, IT/ITES, Media & Entertainment and Healthcare.
Defiance serves top global companies including 18 of the Fortune Global 500 companies. It is led by a management team with global experience in delivering high-end solutions in Engineering, ERP and IT services space. As a business solution focused company, Defiance has established Centers of Excellence (CoE) to develop solutions to address key customer business imperatives in the Engineering, Manufacturing and Enterprise domains.
Headquartered at Chennai, India, Defiance has development centres at Chennai, Bangalore and Pune (India) as well as in Walldorf (Germany). Defiance Technologies has its subsidiaries in the US, namely, Defiance Technologies Inc., and in Germany, Defiance Tech GmbH, respectively. Defiance also has branch offices in UK, Dubai and South Africa.
For more information, please visit www.defiance-tech.com.
About Hinduja Group:
Founded by Shri P D Hinduja in 1914, Hinduja Group is a transnational conglomerate organised under three core verticals: Global Investments, Banking & Financial Services and International Trading. As part of its global investments, the Group owns businesses in Automotive, Information Technology, Media, Entertainment & Communications, Infrastructure Project Development, Oil & Gas, Power, Real Estate and Healthcare. Present in 35 countries across all continents, the Hinduja Group employs over 65,000 personnel. The charitable and philanthropic activities of the Hinduja Group are integrated through the Hinduja Foundation.
www.hindujagroup.com.
For any queries, please contact:
Vaidehi, Clea Public Relations, Vaidehi ( @ ) cleapublicrelations dot com,+91 9841305615
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