DCA Swings Away at the ADDYs
Diaz & Cooper win two silver awards at the 2011 Swinging ADDYs award show.
- (1888PressRelease) March 25, 2011 - Fedoras, flappers and moonshine martinis were all part of the Prohibition theme at this year's 2011 Swinging ADDY Awards Gala. Sponsored by the American Advertising Federation (AAF), this is the field's largest competition for creative excellence in advertising and the only creative awards program administered by the industry for the industry.
In their traditional award winning fashion, Diaz & Cooper walked away with two silver ADDYs this year. The first, for the light and witty humor in their interactive "What Else Matters Holiday eCard." "Creating our holiday e-card was a lot of fun and definitely brought out the personality of Diaz & Cooper," said Jorge Uribe, an art director on the project.
The second award recognized their impressive work on Azamara's "Destination Immersion" campaign in the Social Media category. Comprising of a blog, Facebook page, Twitter page, and Youtube Channel, the campaign captured Azamara's true brand essence and successfully launched their new 'Destination Immersion' concept. Azamara is a luxury cruise line offering its guests longer stays and more in depth touring experiences. Ryan Dalisay, another art director, had this to say about the project, "What made this project so effective is that when designing all of the social media channels, we were able to capture the serenity of being out at sea, while still delivering on the appealing complexity of their unique destinations. Everything is relaxing yet interesting at the same time."
The event took place at the prestigious Adrienne Arsht Center emphasizing the significance of this coveted award and playing host to a spectacular show that highlighted the year's best creative work. "This celebration marks a unique moment in which so many local agencies and competitors come together with the common purpose of praising the creative talent," said the AAF Miami President, Rebecca Beltran. "Recognizing excellence is something we do proudly, objectively and competitively."
About Diaz & Cooper Advertising
Founded in April of 2001, Diaz & Cooper is a full-service, Miami-based agency helping clients meet their growth goals. At Diaz & Cooper, only what matters, matters, and nothing matters more than helping clients grow their business. By providing innovative creative solutions, dedicated account management and hands-on solutions to national and international brands, Diaz & Cooper aims to help each client exceed their growth expectations. For more information, visit www.diazcooper.com
About the ADDYs
The ADDY Awards is the world's largest advertising competition with over 50,000 entries annually. Founded in Florida in 1960 it was adopted by the American Advertising Federation, a not-for-profit industry association, as a national competition in 1968.
The ADDY Awards is unique among other advertising creative competitions in that it is the only competition that includes three levels of judging: local, regional, and national. Winning an ADDY at each level qualifies the work to progress to the next higher level.
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