Dave's Killer Bread Sin Dawg First Bread Package In US To Have Changeable QR Code

Quick Response (QR) Code Campaign Will Provide Consumers With A Variety Of Content: Coupons, Videos, Recipes, Articles, Contests, Nutritional Information, Testimonials. End Quote

(1888PressRelease) January 20, 2011 - Dave's Killer Bread (DKB) is announcing the first bread package in the US with a QR Code will be their mouth watering, Sin Dawg, The Ultimate 100% Whole Grain Organic Sinnamon Roll. Last year, the independent bakery was the first vendor to participate in a QR Code shelf taker pilot program at PCC Natural Market and the Food Co-op in Port Townsend, WA.

Link To Sin Dawg Package Design with QR Code:
http://picasaweb.google.com/lh/photo/6Vyhs-Zg5YKJa1RZO87Bjg?feat=directlink

Question: Why is DKB adding a QR Code to the SD Bag now?

Dave Dahl, Vice-President Dave's Killer Bread and Naturebake : We have added a QR Code to the Sin Dawg bag, and on our next order, The Good Seed Spelt Bread bag, with the hope that people will begin to embrace the technology and use the QR Codes to get valuable consumer information from us on their smart phones.

Q: How will QR Codes help sell DKB products?

DD: We hope to educate and inform people about our products' features and benefits, as well as tell the company's story with videos and web pages.

Q: Looking into your crystal ball, where will QR Codes be in food stores five years from now?

DD: I think they will be on most products' packaging and "shelf talkers", next to pricing, giving consumers up-to-date information-on the web--about the product and/or company that produces it. Companies can constantly change the info that the QR Code scans to, to keep it fresh and relevant.

Q: How important is it that QR Code links or pages can be changed?

DD: That is what makes them exciting. Packaging takes a lot of lead time to update, and has space limitations. And changing what the code links to is easy.

Q: What do you think of "QR Code-palooza" at Best Buy?

DD: It is great to see such a major player using them. Hopefully, it is successful enough to give the movement a kick in the ass.

Dave's Story

In his youth, Dave's drug addiction got him constant run-ins with the law. In 2004, after completing 88 months in prison, his older brother gave him a job in the family bread business. Within a year, Dave's Killer Bread was born.

Video: http://www.youtube.com/watch?v=rFASWugFfGc
Text: http://www.daveskillerbread.com/misc/TheGoodSeed-PRINT.pdf

What is Dave's Killer Bread?

Located in Milwaukie, Oregon, Dave's Killer Bread is dedicated to baking the highest quality, best tasting organic bread possible. Each loaf is packed with whole grains, seeds, and/or nuts amounting to a bread that is both healthy and delicious. Twelve varieties are sold in Oregon, Washington, Idaho, Northern California, Utah, and Alaska stores. Our breads contain no animal products, artificial preservatives, or genetically modified organisms.

What is a QR Code?

A QR Code is a matrix code (or two-dimensional bar code) created by Japanese corporation Denso-Wave in 1994. The "QR" is derived from "Quick Response", as the creator intended the code to allow its contents to be decoded at high speed.

What is a Smart Phone?
A smartphone is a mobile phone that offers more advanced computing ability and connectivity than a contemporary basic 'feature phone'.

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