Dave's Killer Bread Launches First Ever QR Code Temporary Tattoo Promotion At VegFest Seattle
Smartphone Savvy Festival Attendees Get A Prize With Every Snap-able Tattoo Applied To Their Skin.
- (1888PressRelease) March 21, 2011 - At the 10th annual VegFest at Seattle Center's Exhibition Hall, March 26-27, Dave's Killer Bread (DKB) will be making digital history again. The healthy organic bakery will be giving away QR Code Temporary Tattoos to attendees that when put on skin can be snapped with a smartphone camera to reveal that they won one of three things: a loaf of DKB or a DKB t-shirt or the "GRAND PRIZE GOODIE BAG" that will be stuffed with tasty, healthy loafs of bread and a variety of cool DKB swag.
"This is going to be fun! We are testing the QR-Code technology in conjunction with our proven marketing strategies: getting the bread into peoples' mouths and connecting with our customers through Facebook and other social media," says Dave Dahl of Dave's Killer Bread. "QR Codes are actually another form of social media--and that is what I find exciting about them."
On Saturday, March 26 from 11am-4pm, Dave will be at VegFest to meet with attendees.
Dave's Story
In his youth, Dave's drug addiction got him constant run-ins with the law. In 2004, after completing 88 months in prison, his older brother gave him a job in the family bread business. Within a year, Dave's Killer Bread was born.
Photos, Video, Links
http://digitalreporter.blogspot.com/2011/03/daves-killer-bread-killerbreadman.html
What is Dave's Killer Bread?
Located in Milwaukie, Oregon, Dave's Killer Bread is dedicated to baking the highest quality, best tasting organic bread possible. Each loaf is packed with whole grains, seeds, and/or nuts amounting to a bread that is both healthy and delicious. Twelve varieties are sold in Oregon, Washington, Idaho, Northern California, Utah, and Alaska stores. Our breads contain no animal products, artificial preservatives, or genetically modified organisms.
VegFest
Seattle's Vegfest is the largest vegetarian-food festival in the country. There are over 15,000 attendees expected this year that will sample over 500 different kinds non-meat food items from 200 vendors. More Information/Map:
What is a QR Code?
A QR Code is a matrix code (or two-dimensional bar code) created by Japanese corporation Denso-Wave in 1994. The "QR" is derived from "Quick Response", as the creator intended the code to allow its contents to be decoded at high speed.
What is a Smart Phone?
A smartphone is a mobile phone that offers more advanced computing ability and connectivity than a contemporary basic 'feature phone'.
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