Data and Power Solutions becomes Geist Europe

Leading UK 19" rack power manufacturer Data and Power Solutions has announced a change of trading name to Geist Europe. End Quote

(1888PressRelease) December 11, 2011 - Geist Manufacturing, which has its headquarters in Lincoln, Nebraska, purchased a 50% stake in UK-based Data and Power Solutions in July 2010 and the decision has now been taken to develop the Geist Europe brand in line with global marketing objectives.

Managing Director of Geist Europe, Theo Spittel, said: "It was always our long term intention to make this change. Following a recent multi-million pound investment in the group's manufacturing processes the time was right for us to move forward to become Geist Europe. "Our goal is to rebrand the company while maintaining our core values, but also to significantly increase our product range, offering customers more value and much more choice.

"We are now ideally placed to offer integrated, modular and scalable solutions covering the four cornerstones of the data centre to the EMEA region. That means in addition to our existing power distribution equipment manufacturing capability we now have the added capacity to supply total data centre cooling, monitoring and management solutions."

Brad Wilson, Executive Director of Geist Data Centre Solutions Group said: "Geist strives to offer the very best customer experience globally, not only within our sector but by any organisation. It is an exciting time for the group and with the addition of Geist Europe to the global brand offering we are looking to build further on our recent period of successful and substantial growth."

1. Geist Manufacturing, originally established in 1948, is part of the PCE group of companies founded in 1993, which also includes Apex Plastics, HTI Plastics, ITWatchdogs, and Geist Intelligent Facilities. Group headquarters are in Lincoln, Nebraska, USA and the company employs 130 throughout the USA and China.

2. Geist Manufacturing has a complete in-house electronics and firmware design group, as well as a team dedicated to developing Environet - specialist facilities management and monitoring software.

3. Data and Power Solutions (DPS) was established in 1989 and at the time of its transition to Geist Europe operates from a modern 16,000 sq ft production facility in Taunton, Somerset, UK.

4. Further information about Geist can be found at http://www.geistmfg.com and www.geisteurope.com

Press contact - Geist Europe:

For further information or to arrange an interview with Theo Spittel or Brad Wilson, contact David Wilson, Head of Marketing, Geist Europe. Tel: 01823 275100 Email: dwilson ( @ ) geistmfg dot com

Media Contact Details

Name: David Wilson
Company Name: Geist Europe Ltd.
Telephone Number: 4401823275100
Email: dwilson ( @ ) geistmfg dot com

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