Dashal, Fiji Water, Ing Direct, Kodak, And Others Partner With Chicago's First Social Scavenger Hunt

Chicago-based Dashal is a sponsor in the first ever Fiji Water Urban Hunt on August 14th in Downtown Chicago. End Quote

Chicago, IL (1888PressRelease) August 13, 2010 - Hunt Combines Power of Traditional and Social to Bring Awareness to Local Businesses

Chicago based social media and web development firm, Dashal, along with leading companies such as ING DIRECT, Hard Rock Hotel-Chicago, Berry Chill, Kodak, Northeast Cooling, SUSHISAMBA, and Wicker Park Bucktown's Make Believe project have partnered with Lotus Marketing Services for Chicago's first ever FIJI Water Urban Hunt. Combining the power of social and the in-person, customized experience, is meant to connect brands to local consumers while generating awareness of the more than twenty participating Chicago restaurants, stores, and small businesses.

Saturday, August 14th, 50 teams will compete for iPads, a year supply of FIJI Water and various other prizes. The FIJI Water Urban Hunt helps Chicagoans connect with brands through social media and traditional marketing approaches, aka, the handshake. The day wraps with an after party hosted by VeeV Vodka.

"Along with an afternoon of fun, the scavenger hunt is designed to raise awareness of all the fantastic places to dine, visit and shop in the downtown Chicago area and further build an online presence for those businesses," said Leyla Arsan, founder of Lotus Marketing Services and FIJI Water Urban Hunt.

Nick Harrison, Creative Director of Chicago-based Dashal added, "we are in the business of using the web to help brands connect with consumers in the most powerful and down-to-earth ways possible." "Today, despite popular belief, it's absolutely possible for brands to make that personal connection through social. The FIJI Water Urban Hunt truly embraces both social and traditional methods and we're looking forward to the positive impact it has on the companies and consumers involved."

The social media based scavenger hunt through downtown Chicago consists of 50 teams and each is tasked with using various social outlets to score points. Teams will be given a list of 20 items from FIJI Water Urban Hunt sponsors that they must find in person as well as on the web by posting comments, photos or videos to Foursquare, Twitter, Facebook and YouTube. Each item on the list is not only of interest to participants but will educate them and their social connections about each company and its products. Each team must find as many clues and complete as many tasks as they can within a three hour period (3:00 p.m. to 6:00 p.m.).

Teams will use Twitter to communicate with judges to confirm that their photos and tweets have been received. They can also check the progress of other teams by following the FIJI Water Urban Hunt hashtag, #FIJIhunt.

Tune into www.twitter.com/Dashal for live updates and to find out how its' teams fare:

Social Disaster
( @ ) spicyasian
Paul DeLuca

TNT
( @ ) GourmetRambler
( @ ) Tamcdonald

Divalicious
( @ ) chichristel
@2fantabulush

Screaming J's
@JessicaRMurray
@jwillie

Runtastic
@Chanthana
@daRevoluChin

For more information, visit www.dashal.com and follow @fijihunt

About Dashal:
Dashal, founded in 2007, is a Chicago-based design and social media firm that specializes in contemporary design with a heavy emphasis on user interface and search engine optimization. Its strategic approach to social, combined with years of design and development experience, provides companies with the ability to connect to consumers across all facets of the web. For more information, visit, http://www.dashal.com.

Media Contact
media@dashal.com

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