Dan Gerstenfeld and Boaz Babai to Speak on Launching Mobile Technologies to the Blogosphere at Contech 2010

Interteam Content Services and ARPU~UP to present how to successfully launch a new mobile technology, application or product and catch the blogosphere's attention at Contech 2010. End Quote

(1888PressRelease) November 08, 2010 - Jerusalem, Israel -- Interteam Content Services and ARPU~UP will jointly present at the Contech 2010 International Conference and Exhibition how to successfully launch a new mobile technology, application or product and how to catch bloggers' attention.

The presentation will be held on Wednesday, November 10, 2010 at 2.40 pm in Hall A at the David Intercontinental Hotel in Tel Aviv as part of the Contech 2010 event.

Dan Gerstenfeld, CEO of Interteam Content Services, a provider of online PR services and quality written content, and Boaz Babai, CEO of ARPU~UP, a Web strategy consulting firm, will jointly explore the best ways to get bloggers to cover companies, test their products and spread the word.

The presentation will be based on study cases of successful online PR campaigns carried out by Interteam and ARPU~UP for companies developing mobile solutions and applications.

The presentation is aimed at providing companies with effective tools to build their online campaigns in order to ensure that their products receive maximum exposure.

During the event, Gerstenfeld and Babai will demonstrate the steps required to build a successful campaign. They will explain how the main story is built, presented and carried out to achieve maximum exposure.

The presentation will focus on the following issues:

- Building a story
- Writing and optimization of news releases
- Targeted distribution
- Support tools
- Social media promotion

"The gathering at Contech 2010 is an excellent opportunity for high-tech companies to learn how to effectively apply different tools in order to obtain maximum exposure and generate quality traffic to their web site," said Interteam's Dan Gerstenfeld. "The presentation is specifically designed for companies that are taking their first steps and are looking to get the word out."

"Our experience with Israeli start-ups developing technologies and solutions for the mobile industry shows that it is possible to get considerable attention from leading bloggers by applying several simple tools," said Boaz Babai CEO of ARPU~UP. "All this can be done while using limited resources granting maximum return on investment."

The Contech 2010 Conference features content and technology experts from leading international companies such as the BBC, Disney, Facebook, Fox News, HBO, MTV, NetFlix, ORANGE, Sony Pictures Classics, YouTube, Zinga, and more. The event opens on Monday, November 8, 2010.

About Interteam Content Services
Interteam Content Services specializes in online PR and writing for web sites. The company ensures that the information users obtain from its clients' websites is well written and presented, interesting, accurate and up-to-date.

The company specializes in business, finance and hi-tech, and provides services to a wide range of companies in Israel and abroad. Interteam's clients include some of Israel's leading financial institutions, real estate companies and venture capital and private equity funds.

For more information about Interteam, please visit www.interteam.co.il.

About ARPU~UP
ARPU~UP is a Web marketing strategy consulting firm providing online marketing strategies to innovative Israeli business startup companies. ARPU~UP provides an effective method for driving highly targeted visitors to web sites using Web marketing techniques, including natural Search Engine Optimization (SEO), PR optimization and delivery, Web and mobile advertising campaign management and social networks marketing.

For more information about ARPU~UP, please visit www.arpu-up.com.

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