Dan Cake, Portugal To Enter Indian Market
Dan Cake, Portugal, one of the leading names in the world of bakery and confectionary industry and one of the largest butter cookies producers worldwide is all set to enter Indian market through a JV with Pune based Phadnis Group.
- (1888PressRelease) June 15, 2011 - • Forms a 66:34 Joint Venture with Pune Based Phadnis Group
• To set up a manufacturing facility in Maharashtra
• Plans to launch products by the end of this year
New Delhi, June 14 2011: Dan Cake, Portugal, one of the leading names in the world of bakery and confectionary industry and one of the largest butter cookies producers worldwide is all set to enter Indian market through a JV with Pune based Phadnis Group. This was announced by Kantilal Jamnadas, Chairman of the Board, Dan Cake, Portugal during a Press Conference held in the city past week.
An agreement to this effect has been signed between Dan Cake, Portugal and Phadnis Industries Limited, a Phadnis Group Company to form 'Danesita Phadnis Food Industries Limited', a 66:34 Joint Venture between Dan Cake, Portugal and Phadnis Industries Limited. Pune based Phadnis Group is engaged in businesses like Real Estate, Infrastructure, Hospitality and IT currently.
"We would be making our 'Danesita' brand stronger in the Indian market. 'Danesita' is already popular and established in many European Countries for its range of products including Cookies, Butter Cookies, Biscuits, Swiss Rolls, Family Cakes to name a few", said Kanitlal Jamnadas, Chairman of the Board, Dan Cake, Portugal.
"We are happy to have fast progressing Phadnis Group as our joint venture partner in this endeavor who would be helping us in setting up the manufacturing infrastructure and starting the India operations and we would be bringing in domain knowledge and the best in class technology for producing the best in class products for the Indian market" he added.
Vinay Phadnis, Chairman of the Phadnis Group said, "We would be setting up an ultramodern, fully mechanized manufacturing unit in the state of Maharashtra, where all 'Danesita' value added products would be produced. This would be the first production unit of Dan Cake outside Portugal."
"We are targeting the year end for introducing the 'Danesita' product range to Indian market. Apart from catering to the Indian market, we shall also explore the possibilities of exporting the 'Danesita' products to nearby countries", he added.
About Dan Cake Portugal,
Dan Cake, Portugal is a Portuguese company founded in 1978, developed its activity in the bakery and confectionery industry. Dan Cake, a brand that has been continuously present in the imaginary of the Portuguese population, is known nationally and internationally, due to the offered product portfolio range and quality. With two production units in Portugal Dan Cake currently has a production capacity of 45 thousand tones.
Dan Cake is one of the largest Butter Cookies producers worldwide. Dan Cake counts with more than 600 employees to guarantee the functioning of the operation, representing the largest export volume in this sector. The quality of Dan Cake products is recognized internationally, being certified with a higher level by British Retail Consortium (BRC) e International Food Standard (IFS). In the year when Dan Cake commemorates its 30th Anniversary, it continues to concentrate its focus on innovation.
About Phadnis Group
Pune based Phadnis Group has created its mark in various fields like Real Estate, Infrastructure, Hospitality, Information Technology and is now gearing up to foray in telecom and power. Phadnis Group owns two luxury resorts Radisson Spa and Resort, Alibaug and Sahil Sarovar Portico at Lonavala. It has a JV with Germany's RIMC International for providing hotel management and consultancy services. The infrastructure division of the company is now busy completing projects worth Rs.850/- Crores in various part of the country.
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